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27Models of EnvironmentIn Roger Frantz & Leslie Marsh (eds.), Minds, Models and Milieux: Commemorating the Centennial of the Birth of Herbert Simon, Palgrave-macmillan. pp. 227-238. 2016.Herbert A. Simon is well known for his account of bounded rationality. Whereas classical economics idealized economic agency and framed rational choice in terms of the decision theory, Simon insisted that agents need not be optimal in their choices. They might be mere satispcers, i.e., attain good enough goals rather than optimal ones. At the same time, behaviorally as well as computationally, bounded rationality is much more realistic.
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