Farhan Khan

The purpose of this research is to highlight the relationship between green product attributes and consumer trust that influence consumers’ decision to purchase green products in the context of Pakistan. This study contributes to determining quantitatively how green product attributes such as physical, perceptual, and reflexive attributes influence consumers’ trust to purchase a green product and investigates the mediating role of green marketing. Data was collected from different industrial sectors through a survey questionnaire. We employed Structural Equation Modeling using the SMART-PLS software to check the reliability and validity of the constructs, and to test the hypotheses. This study reveals variations in terms of shaping the sustainable consumers’ buying behavior by modifying product attributes and green marketing strategies that are in congruence with the proposed hypotheses of this study. In the end, the findings and interpretations of the results are given which can guide the managers to develop effective green marketing campaigns in reshaping the purchase intentions of consumers toward their green products.

The research paper addresses the unresolved linguistic vacuum that accounts for the authorial and fictional abrogation and appropriation of language in Lessing’s works. This research paper attempts to take a holistic view of these implications. Lessing has used a number of methods to overcome this inadequacy and the abrogation and appropriation of language thus seen is clearly evident in her novel The Grass is Singing. The concepts of hegemony of language by the colonizers and their control over the means of communications as well as the attempts to liberate the language by the blacks were seen in the novel. In order to analyze the post-colonial aspects of the novel, one has to keep in mind the colonial features that were seen in The Grass is Singing. Thus, the process of abrogation and appropriation will be seen through the fictional characters of Mary and Moses. With these characters Lessing highlights the larger reality of the center-margin, colonizer-colonized relation in the novel. Natives on acquiring control over the Language and the ability to control the means of communication then reveal the hollowness of the colonial ideas based on oppression and exploitation of the indigenous people.