Grace Flyn

Social media is perhaps one of the best ways to market thanks to its popularity. Companies of all types are turning to Facebook, Instagram, Pinterest and Twitter to advertise their products for several reasons, but mainly because it is a free and easy way to reach millions of consumers. Hashtags are a new social media sensation that companies should be aware of because it links consumers to companies easier than ever before. Here are a few other reasons why companies should become part of the social media sensation. Relationships through twitter chats Twitter chats are a great way for companies to connect with their consumers on a personal level. Thanks to hashtags, it is also an easy way for companies to track what consumers are saying about them. Today companies are using Twitter chats to connect with potential clients because statistics show that consumers prefer to build relationships though social media because it is more personal. Consumers like to feel important and cared for by the companies they give money too, and Twitter chats are the perfect way to make consumers feel appreciated. Custom hashtags Creating custom hashtags is the best way to track what consumers expect from companies. It is popular for companies to use custom hashtags for special campaigns or promotions because they typically generate more business. Consumers like to be a part of trends and there isn’t a bigger trend than hashtags currently, and custom hashtags give companies the ability to send business their way. Sometimes to secure a custom hashtag you might have to invest in it, but custom hashtags are definitely worth the cost because they ensure accurate consumer data. Not only can companies advertise through social media, custom hashtags help companies track how successful certain ads are. Secrets of success The best part about social media advertising is that it is free! Marketing can be costly, but companies are mistaken if they overlook social media because it doesn’t cost anything. If you want your posts to be seen by more consumers, you can pay a small fee for the social media sites to boost your posts, and even paying for this service is less than several of the other popular marketing strategies. Entrepreneur suggests that companies should have accounts on all of the popular social media websites, and that they should be actively using them every day. With social media marketing, you get as much as you put into it, so spending time on each site throughout the day is a sure way to generate business. Marketing News brought to you by paypercallmarket.com Source: entrepreneur.com/article/243679