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Candidate-Sponsored TV Ads for the 2004 US Presidential Election: A Content AnalysisJournal of Political Marketing 11 (3): 189--207. 2012.
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Personal moral philosophies and the moral judgments of salespeopleJournal of Personal Selling and Sales Management 59--75. forthcoming.
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International marketing serials: A retrospectiveInternational Marketing Review 18 (6): 667--718. 2001.
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Assessing faculty beliefs about the importance of various marketing job skillsJournal of Education for Business 81 (2): 105--110. 2005.
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The relationship between task complexity and information search: The role of self-efficacyPsychology and Marketing 24 (3): 253--270. 2007.
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Private Label Brands: Benefits, Success Factors, and Future ResearchPhilosophical Explorations. forthcoming.
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1Review of literature--future research suggestions: Private label brands: benefits, success factors and future research (review)Journal of Brand Management 17 (5): 368--389. 2009.
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Inactivity and the Dynamics of Relationship Development: A Proposed ModelJournal of Strategic Marketing 18 (3): 257--273. 2010.
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Children and Advertising: The Influence of Cognitive Development Models on Research Questions and ResultsPhilosophical Explorations. forthcoming.
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Ensuring Fit in Faculty HiringAmerican Marketing Association Winter Educators’ Conference Proceedings 10 31. 1999.
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A piecewise-regression test of Riesman's theory of social characterJournal of Current Issues and Research in Advertising 14 76--95. 1992.
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A model of online information searchAmerican Marketing Association, Conference Proceedings 12 353--354. 2001.
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Service variability and its consequence for pricingAnnual Western Decision Sciences Institute Proceedings. forthcoming.
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An exploratory study of desired hotel attributes for American tourists vacationing in China and IrelandJournal of Vacation Marketing 13 (2): 107--118. 2007.
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Service Variability and Consumer Perceptions of Value and QualityNmsu Department of Marketing Working Paper Series. forthcoming.
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A Study of Geographic Mobility and Motility as They Relate to MarketingDissertation, Purdue University. 1988.
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Journal of Destination Marketing & ManagementJournal of Destination Marketing and Management 1 94--106. 2012.
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Efficacy of Ads with Short Message Service (SMS) CopyAcademy of Marketing Science Proceedings. forthcoming.
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Adjusting Self-Reported Attitudinal Data for Mischievous RespondentsPhilosophical Explorations. forthcoming.
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The Geographically Mobile Consumer: Understanding Retail Patronage DynamicsPhilosophical Explorations. forthcoming.
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Status Quo or Innovation? The Influence of Instructional Variability on Student Evaluations of TeachingPhilosophical Explorations. forthcoming.
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Faculty Beliefs about Skills Required for Marketing Jobs2004 Ama Winter Educators’ Conference 15 18. 2004.
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Adapting a Microcomputer Marketing Game for Laboratory-Based Research in Marketing Decision Support SystemsPhilosophical Explorations. forthcoming.
Areas of Specialization
Science, Logic, and Mathematics |
Areas of Interest
Metaphysics and Epistemology |
Science, Logic, and Mathematics |