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18Common practices in destination website designJournal of Destination Marketing and Management. forthcoming.
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1Review of literature--future research suggestions: Private label brands: benefits, success factors and future research (review)Journal of Brand Management 17 (5): 368--389. 2009.
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Service Variability and Consumer Perceptions of Value and QualityNmsu Department of Marketing Working Paper Series. forthcoming.
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Personal moral philosophies and the moral judgments of salespeopleJournal of Personal Selling and Sales Management 59--75. forthcoming.
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A Suggested Approach for Reducing Large Ordinally Scaled Data Sets Without Sacrificing Reliability and ValidityPhilosophical Explorations. forthcoming.
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Outlet mall shoppers' intentions to purchase apparel: A dual-process perspectiveJournal of Retailing and Consumer Services 18 (4): 341--347. 2011.
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Evaluating and improving argument-centered works in marketingJournal of Marketing 60--75. forthcoming.
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A model of online information searchAmerican Marketing Association, Conference Proceedings 12 353--354. 2001.
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Status Quo or Innovation? The Influence of Instructional Variability on Student Evaluations of TeachingPhilosophical Explorations. forthcoming.
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Children and Advertising: The Influence of Cognitive Development Models on Research Questions and ResultsPhilosophical Explorations. forthcoming.
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Retrospective and prospective views on the marketing/finance interfaceJournal of the Academy of Marketing Science 33 (4): 390--400. 2005.
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Efficacy of Ads with Short Message Service (SMS) CopyAcademy of Marketing Science Proceedings. forthcoming.
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Candidate-Sponsored TV Ads for the 2004 US Presidential Election: A Content AnalysisJournal of Political Marketing 11 (3): 189--207. 2012.
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The Influence of Perceived Instructional Variability on Student Evaluations of TeachingAcademy of Educational Leadership Journal 7 (2): 67--74. 2004.
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Private Label Brands: Benefits, Success Factors, and Future ResearchPhilosophical Explorations. forthcoming.
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An advertising test of the work ethic in the UK and the USJournal of International Consumer Marketing 9 (3): 57--77. 1997.
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Deception in advertising: A proposed complex of definitions for researchers, lawyers, and regulatorsInternational Journal of Advertising 9 (3): 259--270. 1990.
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Cultural themes in Brazilian and US auto ads: a cross-cultural comparisonJournal of Advertising 30--39. forthcoming.
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Journal of Destination Marketing & ManagementJournal of Destination Marketing and Management 1 94--106. 2012.
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Faculty Beliefs about Skills Required for Marketing Jobs2004 Ama Winter Educators’ Conference 15 18. 2004.
Areas of Specialization
Science, Logic, and Mathematics |
Areas of Interest
Metaphysics and Epistemology |
Science, Logic, and Mathematics |