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191In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-faire CapitalismQuorum 1994, TLJ Books 2007. 1994.In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's…Read more
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6Reply to Juliusz Jablecki, "Defending Advertising" (Spring 2008): The Connection between Advertising and Objectivist EpistemologyJournal of Ayn Rand Studies 9 (2). 2008.Kirkpatrick responds to "minor shortcomings" discussed in Juliusz Jablecki's review of In Defense of Advertising ("Defending Advertising"). The main issue is the need to delve deeply into the Objectivist ethics and epistemology in order to defend the very applied and concrete discipline of advertising. Kirkpatrick expands on this need and then briefly addresses additional minor complaints mentioned in the generally positive review
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California State Polytechnic University, PomonaDepartment of PhilosophyOther faculty (Postdoc, Visiting, etc)
Pomona, California, United States of America
Areas of Interest
Epistemology |
Applied Ethics |