Jorge Gonzalez Arocha

University Of Havana
  • The value of context-specific studies for marketing
    with Stefan Stremersch, Albert Valentí, and Julián Villanueva
    This paper clarifies why context-specific studies have scientific merit and provides recommendations to authors and journal stewards on how to develop them well. A context-specific study is a study in a unique setting yielding conclusions that can be considered to have limited generalizability to other settings. A firm’s industry—think of pharmaceuticals, video games, movies, platform markets, sharing economy—may represent an unambiguous example of a specific context. Unfortunately, the generali…Read more
  •  7
    La interrogante por la muerte en el pensamiento contemporáneo
    Revista de Filosofía y Cotidianidad 1 (1): 1-13. 2015.
    This essay is an attempt to shed light on the ontological question about death taking the ethical point of view. First, the author sets out a differentiation between the death and the question about it. After a brief historical description, taking as examples the Epicurean and Christian standpoints, it is presented the thinking about the death in the contemporary philosophy. Although in this perspective there is an ontological preponderance in the different interpretations and concepts that surr…Read more
  •  35
    El presente texto es una colección de ensayos que giran en torno a la polémica obra del filósofo francés Jean Paul Sartre (1905-1980). Como bien se hace notar en la introducción del libro, este no es un intento apologético, sino más bien crítico. Por ello, el autor lejos de reafirmar lo que ya el pensador existencialista ha dicho, se centra en uno de los puntos más contradictorios de su obra: la relación de la muerte con la libertad humana. Para ello, se examinan las principales teorías que, a s…Read more