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    FACTORS INFLUENCING E-CRM IN AIRLINES IN J& K
    SOCRATES 2 (1): 134-145. 2014.
    Today every organization is acting in a dynamic environment and in a world characterised by turbulent change and fierce competition due to technological advancement and the knowledge based economy, an organization must always ready to adapt and transform themselves so as to be able to confront the shifting needs of the new environment, more demanding customers, smarter workers, anticipating ability to changes, accelerating the development of new products, processes and services, changing techno…Read more