•  19
    Cooperative games with homogeneous groups of participants
    with Francisco Sánchez-Sánchez
    Theory and Decision 79 (3): 451-461. 2015.
    We consider a class of games, which we call “groups’ games”, in which players are partitioned into classes within which players may be considered indistinguishable. We compute explicit formulas for some of the principal values restricted to these games. This is particularly useful for dealing with games with a large number of players where the usual formulas would be impractical to compute. We give several examples that illustrate how this idea may be applied to concrete situations.
  •  9
    Journal Name: Cognitive Linguistics Issue: Ahead of print
  •  5
    Cognitive grounding for cross-cultural commercial communication
    Cognitive Linguistics 25 (2): 203-248. 2014.
  •  4
    The distinctive security features of the Spanish electronic national identity card, known as Documento Nacional de Identidad electrónico, allow us to propose the usage of this cryptographic smart card in an authentication framework that can be used during the registration and login phases of internet services where the validation of the user’s age and real identity are key elements, as it is the case for example of the so-called social networks. Using this mechanism with NFC-capable devices, the…Read more
  •  3
    Building brand narratives with hashtags on Twitter
    Pragmatics and Cognition 25 (3): 515-542. 2018.
    This paper investigates the use of hashtags in the building of brand narratives. A collection of over 700 hashtags involved in the creation of the advertising narratives of the four leading soft drinks brands in 2017 has been analyzed both quantitatively and qualitatively to unveil their functions and formal characteristics, as well as the cognitive processes that underlie their interpretation and operate on the framing and dissemination of brand narratives. Ultimately, by categorizing and expla…Read more