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Service variability and its consequence for pricingAnnual Western Decision Sciences Institute Proceedings. forthcoming.
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Service Variability and Consumer Perceptions of Value and QualityNmsu Department of Marketing Working Paper Series. forthcoming.
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Journal of Destination Marketing & ManagementJournal of Destination Marketing and Management 1 94--106. 2012.
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Efficacy of Ads with Short Message Service (SMS) CopyAcademy of Marketing Science Proceedings. forthcoming.
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Adjusting Self-Reported Attitudinal Data for Mischievous RespondentsPhilosophical Explorations. forthcoming.
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The Geographically Mobile Consumer: Understanding Retail Patronage DynamicsPhilosophical Explorations. forthcoming.
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Status Quo or Innovation? The Influence of Instructional Variability on Student Evaluations of TeachingPhilosophical Explorations. forthcoming.
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Adapting a Microcomputer Marketing Game for Laboratory-Based Research in Marketing Decision Support SystemsPhilosophical Explorations. forthcoming.
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A Suggested Approach for Reducing Large Ordinally Scaled Data Sets Without Sacrificing Reliability and ValidityPhilosophical Explorations. forthcoming.
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Outlet mall shoppers' intentions to purchase apparel: A dual-process perspectiveJournal of Retailing and Consumer Services 18 (4): 341--347. 2011.
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The geographically mobile consumer: A conceptual framework for retail management and patronage theory developmentPatronage Behavior and Retail Management Conference Proceedings. forthcoming.
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Exchange-specific self-disclosure, social self-disclosure, and personal sellingJournal of Marketing Theory and Practice 48--62. forthcoming.
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Cultural themes in Brazilian and US auto ads: a cross-cultural comparisonJournal of Advertising 30--39. forthcoming.
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Bloomsburg UniversityUndergraduate
Fernville, Pennsylvania, United States of America