•  2600
    Anti-consumption: An overview and research agenda
    with M. S. W. Lee and K. V. Fernandez
    Journal of Business Research 62 (2): 145--147. 2009.
    This introduction to the Journal of Business Research special issue on anti-consumption briefly defines and highlights the importance of anticonsumption research, provides an overview of the latest studies in the area, and suggests an agenda for future research on anti-consumption.
  •  753
    Program-length commercials and host selling by the WWF
    with Kevin J. Shanahan
    Business and Society Review 106 (4): 379--393. 2001.
  •  490
    Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, marketing scholars have progressed little in relating family structure to consumption-related decisions. In particular, the roles played by members of single-mother families—which may include live-in grandparents, mother’s unmarried partner, and step-father with or without step-sibling(s)—may affect children’s influence on consumption-related decisions. For example, to off…Read more
  •  74
    The ethics of psychoactive ads
    with Richard Tansey
    Journal of Business Ethics 9 (2). 1990.
    Many of today's ads work by arousing the viewer's emotions. Although emotion-arousing ads are widely used and are commonly thought to be effective, their careless use produces a side-effect: the psychoactive ad. A psychoactive ad is any emotion-arousing ad that can cause a meaningful, well-defined group of viewers to feel extremely anxious, to feel hostile toward others, or to feel a loss of self-esteem. We argue that, because some ill-conceived psychoactive ads can cause harm, ethical issues mu…Read more
  •  50
    The Development of a Virtue Ethics Scale
    with Kevin J. Shanahan
    Journal of Business Ethics 42 (2). 2003.
    Drawing on conceptual works by Murphy (1999) and Solomon (1999), we develop a virtue ethics scale. Other ethics scales, which are grounded in deontological and teleological principles, may be used to classify people according to their beliefs about (1) the criteria they use to make ethical decisions, or (2) the ethicality of those decisions. We suggest augmenting these scales with our virtue ethics scale, which may be used to classify people according to their beliefs about the virtuous qualitie…Read more
  •  47
    Responsible Ads: A Workable Ideal
    Journal of Business Ethics 87 (2): 199-210. 2009.
    Although the societal advantages of responsible advertising are self-evident, no detailed vision of responsible ads exists. Without this vision, stakeholders have no framework for identifying, preventing, and remedying non-conforming ads. To address this problem, the four basic properties of responsible ads – consistent with an everyday-language, business-oriented definition of responsibility and the assumption that ads are not inherently bad – are posited. Then, the best milieu for creating suc…Read more
  •  45
    On measuring ethical judgments
    Journal of Business Ethics 12 (7). 1993.
    We critique a series of recent papers in which Reidenbach and Robin developed a multidimensional ethics scale. Our critique raises four problems for the scale. First, it is not clear what the scale measures. Second, the semantic differential items used in the scale seem problematic. Third, the scale omits several important ethical rationales. Finally, no caveats accompany the scale to alert managers about its proper and improper use.
  •  43
    Public Relations, Advocacy Ads, and the Campaign Against Absenteeism During World War II
    with Richard R. Tansey
    Business and Professional Ethics Journal 11 (3): 129-163. 1992.
  •  40
    Ethical antecedents of cheating intentions: Evidence of mediation
    with Jeremy J. Sierra
    Journal of Academic Ethics 6 (1): 51--66. 2008.
    Although the pedagogy literature indicates significant relationships between cheating intentions and both personal and situational factors, no published research has examined the joint effect of personal moral philosophy and perceived moral intensity components on students’ cheating intentions. Hence, a structural equation model that relates magnitude of consequences, relativism, and idealism to willingness to cheat, is developed and tested. Using data from undergraduate business students, the e…Read more
  •  30
    Confucian/Chopsticks Marketing
    with Kim-Shyan Fam and Zhilin Yang
    Journal of Business Ethics 88 (3): 393-397. 2009.
  •  25
    Deconstructing Subtle Racist Imagery in Television Ads
    with Haseeb A. Shabbir, Jon Reast, and Dayananda Palihawadana
    Journal of Business Ethics 123 (3): 421-436. 2014.
    Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unmasking subtle racial bias is provided and dimensional qualitative research is introduced as a method for identifying and rectifying such ad imagery. Results of a DQR-based study of 622 U.K. television ads with at least one Black actor indicate subtle…Read more
  •  22
    Advertising: Questioning Common Complaints
    Business Ethics: A European Review 2 (2): 87-93. 1993.
    ’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.
  •  21
    The Volitionist's Manifesto
    with Catharine M. Curran
    Journal of Business Ethics 23 (3). 2000.
    Many popular business strategies, such as re-engineering, core competency, and value engineering, may achieve short-term profits by antagonizing workers and alienating customers. We contend that self-actualized companies must create an ethical business environment grounded in three ethical principles. To suggest these principles, which characterize all "volitionist companies", we first review two typical problems and the questionable ways that some companies resolved them. Then, we discuss these…Read more
  •  21
    Advertising: Questioning common complaints
    Business Ethics, the Environment and Responsibility 2 (2). 1993.
    ’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.
  •  18
  •  17
    ‘Freedom Through Marketing’ Is Not Doublespeak
    with Haseeb Shabbir, Dianne Dean, and Stephan Dahl
    Journal of Business Ethics 164 (2): 227-241. 2020.
    The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery. We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency a…Read more
  •  15
    True Consumer Autonomy: A Formalization and Implications
    with Alena Kostyk and David Trafimow
    Journal of Business Ethics 183 (3): 841-863. 2022.
    Consumer autonomy is a fundamental topic for marketing ethics scholars. Nonetheless, autonomy’s philosophical treatment may have compromised its conceptual clarity. After reviewing the relevant ethics literature on consumer autonomy, the benefits of formally defining consumer autonomy are illustrated, and a novel formalization is adapted from potential performance theory mathematics. The goal is to transfigure a hitherto amorphous topic via a mathematical formalization that defines true autonomy…Read more
  •  13
    The Ethics and Politics of Academic Knowledge Production: Thoughts on the Future of Business Ethics
    with Gibson Burrell, Christopher Michaelson, Julie A. Nelson, Scott Taylor, and Andrew West
    Journal of Business Ethics 180 (3): 917-940. 2022.
    To commemorate 40 years since the founding of the Journal of Business Ethics, the editors in chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a selection of commentaries aimed at creating dialogue around the theme The Ethics and Politics of Academic Knowledge Production. Questions of who produces knowledge about what, and how that knowledge is produced, are inherent to editing and publishing academic journals. At the Jou…Read more
  •  12
    A Review of Ethnic Identity in Advertising (edited book)
    with J. J. Sierra and R. S. Heiser
    John Wiley & Sons, Ltd. 2010.
  •  3
    Research on advertising ethics: Past, present, and future
    with R. Tansey and J. W. Clark
    Journal of Advertising 23 5--15. 1994.
  •  1
    A rapprochement between advertisers and Jungians
    with R. Tansey
    Current Issues and Research in Advertising 13 105--123. 1991.
  • A multiple stakeholder perspective on responsibility in advertising
    with M. J. Polonsky
    Journal of Advertising 36 (2): 5--13. 2007.
  • Designing vignette studies in marketing
    with K. D. Wason and M. J. Polonsky
    Australasian Marketing Journal 10 (3): 41--58. 2002.
  • Marginally performing salespeople: A definition
    with J. K. Sager
    Journal of Personal Selling and Sales Management 19 67--74. 1999.
  • Ethical codes and the advocacy ads of World War II
    with R. Tansey
    International Journal of Advertising 12 (4): 351--366. 1993.
  • The antitrust implications of relationship marketing
    with R. J. Fontenot
    Journal of Business Research 57 (11): 1211--1221. 2004.
  • Motivators and enablers of SCOURing: A study of online piracy in the US and UK
    with K. J. Shanahan
    Journal of Business Research 63 (9): 1095--1102. 2010.