•  4479
    The aim of this conceptual paper is to discuss the issue of managing fake news in the online environment, from an organizational perspective, by using reactive PR strategies. First, we critically discuss the most important definitions of the umbrella term fake news, in the so-called post-truth era, in order to emphasize different challenges in conceptualizing this elusive social phenomenon. Second, employing some valuable contribution from literature, we present and illustrate with vivid example…Read more
  •  2648
    Sharing Fake News about Brands on Social Media: a New Conceptual Model Based on Flow Theory
    Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 17 (2): 144-166. 2019.
    The growing importance of Social Networking Sites (SNS) in today's information economy has generated significant interest for understanding and managing shared fake news about brands on social media among academia and industry worldwide. In this context, we consider it is important to discuss the role of flow, also called optimal experience, in sharing fake news about brands on social media. Firstly, we will critically analyze the conceptualizations of the umbrella term „fake news‟ in the so-cal…Read more
  •  534
    Methodological Issues Related to Radio Measurement and Ratings in Romania: Solutions and Perspectives
    Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 1 (16): 94-119. 2018.
    The aim of this article is to address the issue of measuring radio audience from a methodological perspective. Although our approach is contextualized, the case study of radio audience measurement in Romania is relevant to a large number of EU countries, in which scholars and practitioners use Day-After-Recall technique. Considering the size of the radio advertising market, as well as the number of radio listeners (about 90% in EU), it is crucial for both radio broadcasters and advertisers to me…Read more
  •  367
    The Effects of Fake News on Consumers’ Brand Trust: An Exploratory Study in the Food Security Context
    Romanian Journal of Communication and Public Relations 23 (3): 47-61. 2021.
    The aim of this study is to explore the effects of fake news on consumers’ brand trust in the food security context. The starting point of our research is the finding that issues related to food security cannot be addressed without the contribution of multinational food corporations. The efficiency of their intervention depends on their capacity to build and preserve their brand trust despite the multifarious fake news stories that contaminate the information flow. Is brand trust sensitive to fa…Read more
  •  294
    Flow Theory and Online Marketing Outcomes: a Critical Literature Review
    Procedia Economics and Finance 6 (1): 550-561. 2013.
    The aim of this paper is to provide a critical review of flow theory - a psychological state - and its marketing outcomes in online environments. Despite the strong interest of researchers from various disciplines, adapting the flow theory to online environments has been problematic. Based on a careful examination of the literature, we identified conceptual challenges confronted when studying flow online. The paper further discusses some possible solutions for challenges and underlines the need …Read more
  •  260
    The aim of this paper is to explore the relationship between online flow, also called optimal experience, perceived quality of a restaurant e-commerce website, and customer’s purchase intention. First, we reviewed flow, perceived quality, and purchase intention studies in the literature, and proposed a conceptual model of the hypothesized relationships between our variables. Afterwards, we identified in the literature measuring methods and scales for online flow, perceived quality and customer’s…Read more
  •  249
    The aim of this paper is to propose a new approach in the form of multimodality as a semiotic method that can be used by marketers and semioticians to induce online flow, a psychological state, on a brand website. First, we refer to multimodality as a semiotic analysis that can be used for a better optimization of semiotic resource sets in meaning-making, and we distinguish it from another similar concept: multimedia. Second, after a critical literature review, we address the flow construct - a …Read more
  •  200
    The Mediation Effects of Social Media Usage and Sharing Fake News about Companies
    with Dan-Cristian Dabija
    Behavioral Sciences 10 (12): 372. 2022.
    Trust in social media information is gaining in importance and relevance for both companies and individuals as nowadays contemporary society is confronted with a wave of fake news about daily life situations, brands, organizations, etc. As it becomes more difficult to accurately assess social media information and to determine its origin or source, as well as to be able to double-check information spread across different Social Networking Sites (SNS), businesses must understand how individuals’ …Read more
  •  188
    The purpose of this study is to examine the relationship between users' optimal experience while surfing SNS, the sharing behavior of fake news about companies, online trust, and increased social media usage. Our theoretical framework enhances flow theory, which is conceptualized as a sequential process, involving social media users' intrinsic interest, concentration, perceived control, enjoyment, and time distortion. Relevant studies from fake news literature, online trust, and social media usa…Read more
  •  187
    Pretesting Flow Questionnaire Design Using Eye-Tracking: An Exploratory Study
    Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 1 (19): 102-116. 2021.
    The aim of this study is to evaluate an online self-administered questionnaire for measuring flow, using eye-tracking. We were specifically interested in objectively monitoring when, where and what individuals look at and also in quantifying their visual attention while completing an online flow questionnaire, using the direct and the indirect measurement approaches. Flow is the holistic sensation that people feel when they act with total involvement (Csikszentmihalyi, Larson & Prescott 1977). T…Read more
  •  128
    “In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?
    with Dan-Cristian Dabija
    International Journal of Environmental Research and Public Health 19 (8). 2022.
    Social media has triggered an increase in fake news spread about different aspects of modern lives, society, politics, societal changes, etc., and has also affected companies’ reputation and brands’ trust. Therefore, this paper is aimed at investigating why social media users share fake news about environmentally friendly brands. To examine social media users’ behavior towards environmentally friendly brands, a theoretical research model proposed and analyzed using structural equations modeling …Read more
  •  127
    Online Flow Experience and Perceived Quality of a Brand Website: InPascani Case Study
    Procedia - Social and Behavioral Sciences 149 (1). 2014.
    The aim of this paper is to study the relationship between customers’ online flow experience and the perceived quality of a brand website. First, we reviewed flow and perceived quality studies in the literature, and distinguished the flow construct from other similar concepts. Second, we proposed a conceptual diagram for a better understanding and a visual representation of the relationships between the two sets of variables. Third, we identified in the literature, scales for measuring online fl…Read more
  •  116
    Measuring “Consumers’ Hearts” (review)
    Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric 16 123-129. 2018.