Richard L. Lanigan

Edmund Husserl gave his famous London Lectures (in German) in June 1922 where he says his purpose is to explain “transcendental sociological [intersubjective] phenomenology having reference to a manifest multiplicity of conscious subjects communicating with one another”. This effective definitionof semiotic phenomenology as Communicology was reported in English (1923) by Charles K. Ogden and I. A. Richards in the first book on the topic titled The Meaning of Meaning. This groundwork was in full development by 1939 with the first detailed use of Husserl’s phenomenology to explicate human communication, i.e., the publication of Wilbur Marshal Urban’s Language and Reality. My paper addresses Urban’s use of Husserl’s philosophy toboth explicate the phenomenological method and to explore the constitutive elements of human communication and culture. Urban makes use of the workon language and culture by his famous colleagues at Yale University (USA): Edward Sapir (the linguist), Benjamin Lee Whorf (Sapir’s graduate student),and Ernst Cassirer. My own teacher at the University of New Mexico (USA) was Hubert Griggs Alexander, a doctoral student under Urban and a classmateof Whorf. The interdisciplinary focus on Culture and Communicology by Professors Cassirer, Sapir, Urban, and their doctoral students, Alexander and Whorf are collectively known as the “Yale School of Communicology.” Typical empirical examples of theoretical points are provided in the footnotes

Postmodern methodology in the human sciences and philosophy reverses the Aristotelian laws of thought such that (1) non-contradiction, (2) excluded middle, (3) contradiction, and (4) identity become the ground for analysis. The illustration of the postmodern logic is Peirce’s (1) interpretant, (2) symbol, (3) index, and (4) icon. The thesis is illustrated using the work of Merleau-Ponty and Foucault and the le même et l’autre discourse sign where the ratio [Self:Same :: Other:Different] explicates the communicology of Roman Jakobson in the conjunctions and disjunctions, appositions and oppositions of discours, parole, langue, and langage.

Perception and expression are compared and contrasted as constituent parts of a semiotic system. Merleau-Ponty's phenomenological method of 1) description, 2) reduction, And 3) intentionality is analyzed as a synergic function for perception and expression. Perception is understood as the interplay of immanent and transcendent signs which signify a phenomenal presence. Expression is examined as the synthesis of "le langage," "la langue," and "la parole." then, Expression is viewed in its two modalities as 1) existential and 2) empirical speech. Finally, Merleau-Ponty's theory of communication or theory of intercorporeal being is drawn from the semiotic common ground of his theories of perception and expression. Hence, A single theory of signs is advanced to explain the synergism of intrapersonal and interpersonal being

The paper is a paradigmatic presentation of what the new science of communicology represents: the semiotic and phenomenological study of humandiscourse and the critical study of discourse and practice both, an interaction of communication, mass communications, popular culture, public relations, advertising, marketing, linguistics, discourse analysis, political economy, institutional analysis, organization of urban and rural spaces, ergonomics, body culture, clinical practice, health care, constructions of disease, health, and rehabilitation, human factors, signage, and so forth. Communicology is the human science research result in which validity and reliability are logic constructs based in the necessary and sufficient conditions of discovered systems (codes), whether eidetic (based in consciousness) or empirical (based in experience).

This work presents the first systemic account of the author's innovative theory of semiotic phenomenology and its place in the philosophy of communication and language. The creative and compelling project presented here spans more than fifteen years of systematic eidetic and empirical research into questions of human communication. Using the thematics of Merleau-Ponty's existential phenomenology, the author explores the concepts and practices of the human sciences that are grounded in communication theory, information theory, language, logic, linguistics, and semiotics. The hermeneutic discussion ranges over contemporary theories that include Roman Jakobson's phenomenological structuralism, the semiotics of Umberto Eco, Charles Pierce, and Alfred Schutz, the theory of speech acts offered by Jurgen Habermas and John Searle, and Michel Foucault's phenomenological rhetoric of discourse. In general, this highly developed study offers the reader a fresh account of the problematic issues in the philosophy of communication. It is a work that any scholar in communication, philosophy, linguistics, or social theory would welcome for its scope and sustained research.

Peirce uses the covering term Semiotic to include his major divisions of thought and communication process: Speculative Grammar, or the study of beliefs independent of the structure of language ; Exact Logic, or the study of assertion in relation to reality ; and Speculative Rhetoric, or the study of the general conditions under which a problem presents itself for solution . This division previews Peirce’s famous triadic models of analysis. Peirce goes on to make the phenomenological distinction between communication and signification . Signification or the doctrine of Synechism is the analysis of possibilities where codes contain messages. Peirce is noted for his philosophic Realism, or the belief that probability and possibility are linked to the actual existence of things or that which can become actual. Hence, people inherit the association of Pragmatism with a test of real-world application that Peirce called the doctrine of Fallibilism, derived from the qualitative logic of Edmund Husserl’s phenomenology that combines apposition with apperception

Postmodern methodology in the human sciences and philosophy reverses the Aristotelian laws of thought such that (1) non-contradiction, (2) excluded middle, (3) contradiction, and (4) identity become the ground for analysis. The illustration of the postmodern logic is Peirce’s (1) interpretant, (2) symbol, (3) index, and (4) icon. The thesis is illustrated using the work of Merleau-Ponty and Foucault and the le même et l’autre discourse sign where the ratio [Self:Same :: Other:Different] explicates the communicology of Roman Jakobson in the conjunctions and disjunctions, appositions and oppositions of discours, parole, langue, and langage.

The paper is a paradigmatic presentation of what the new science of communicology represents: the semiotic and phenomenological study of humandiscourse and the critical study of discourse and practice both, an interaction of communication, mass communications, popular culture, public relations, advertising, marketing, linguistics, discourse analysis, political economy, institutional analysis, organization of urban and rural spaces, ergonomics, body culture, clinical practice, health care, constructions of disease, health, and rehabilitation, human factors, signage, and so forth. Communicology is the human science research result in which validity and reliability are logic constructs based in the necessary and sufficient conditions of discovered systems (codes), whether eidetic (based in consciousness) or empirical (based in experience).

Communicology is the study of human discourse in all of its forms, ranging from human gesture and speech to art and television. Commuicology also represents the dominant qualitative research paradigm in the discipline of human communication, especially in the applied areas of mass communication, philosophy of communication, and speech communication. Lanigan's work offers the bold and original thesis that Michel Foucault's thematic study of the discourse of desire and power is an elaboration of the problematic discourse explicated in Maurice Merleau-Ponty's interrogation of freedom and terror. Various chapters cover such topics as art versus science, culture and communication, modernity versus postmodernity, feminism versus humanism, research methodology, and the capta versus data distinction for research validity. Actual examples of research cover the aesthetics of painting and sculpture, radio and television, rhetorical criticism of oral and written texts, and the East-West perspective on cross-cultural encounter -- all using the approach of semiotic phenomenology. Two special features of this book make it useful for both teacher and scholar alike. First, Lanigan provides an encyclopedic dictionary that illustrates and defines the theory and method of the human sciences in general and the discipline of communicology in particular. Used for several years by teachers in a number of universities, this dictionary had already become a "classic" among students before its publication here. Second, Lanigan analyzes and illustrates what has been missing for years in the study of Foucault's work: a definition (with appropriate illustrative figures and tables) of Foucault's method of archaeology and genealogy (criticism) for research in the human sciences, especially in the study of human discourse.

The analysis explores the main arguments of Noam Chomsky’s short book,Media Controlthat also reprints the monograph “The Journalist from Mars: How the ‘War on Terror’ Should Be Reported.” The problematic is Aristotelian rhetoric and Enlightenment rationality (justice) in civic discourse (Lógos) as compared to the thematic of dialogic reasonableness (Eulógos). Chomsky’s assumption of, and critique of, “old rhetoric” [Aristotle’srhētorikḗ] is followed by a discussion of Chiam Perelman’s “new rhetoric” [presocraticpoiētikḗ/epideiktikos / gērys] and his “incarnate adherence” (givingvoiceto) concept of the Universal Audience as a function of Epideictic argumentation. This is also a critique of Stephen Toulman’s neo-Aristotelian model of rhetorical “warrant” and its connection to Charles S. Peirce’s normative semiotic of the “argument cycle.” Heidegger’s and Lakoff’s concept of discourse framing is associated with Michel Foucault’s rhetoric concept of an ethic of social discourse for the common good (parrhesia) in the age of Umberto Eco’s hyperreality media that displays Baudrillard’s simulacra, such as Donald Trump.

The article consists of a brief biographical account of Immanuel Kant’s life and career, followed by a discussion of his basic philosophy, and a brief discussion of his pivotal point in the history of Rhetoric and Communicology. A major figure in the European Enlightenment period of Philosophy, his Collected Writings were first published in 1900 constituting 29 volumes. He wrote three major works that are foundational to the development of Western philosophy and the human sciences. Often just referred to as the “Three Critiques” informally, the First, the Second, and the Third. These are respectively: The Critique of Pure Reason focused on issues in logic, The Critique of Practical Reason relating ethical guidelines, and The Critique of Judgment exploring issues of aesthetics. He is most famous for his philosophy of transcendental idealism. This version of idealism argues that in logic statements are analytic or synthetic. He further argues that statements are a priori or a posteriori. Models of rhetoric, phenomenological methodology, and the contemporary Perspectives Model of interpersonal communicology are included as the Kantian legacy in the US. Notes provide a guide to edition and philological issues in the Kantian corpus, especially for the hermeneutics of Vorstellung versus Darstellung.