Roos Slegers

Living in the digital world, we have little choice but to share our personal data with big tech companies. These companies use our data to direct our attention so that they can make money from advertising. In a so-called surveillance society, we stand in an asymmetrical power relationship to these companies (and sometimes governments) and have little to no control over what happens to our data. Our dependence on these asymmetrical relationships is increasing as “big tech” uses the information it gathers about us to cater to our personal habits and desires.

This article shows the philosophical kinship between Adam Smith and Mary Wollstonecraft on the subject of love. Though the two major 18th century thinkers are not traditionally brought into conversation with each other, Wollstonecraft and Smith share deep moral concerns about the emerging commercial society. As the new middle class continues to grow along with commerce, vanity becomes an ever more common vice among its members. But a vain person is preoccupied with appearance, status, and flattery—things that get in the way of what Smith and Wollstonecraft regard as the deep human connection they variously describe as love, sympathy, and esteem. Commercial society encourages inequality, Smith argues, and Wollstonecraft points out that this inequality is particularly obvious in the relationships between men and women. Men are vain about their wealth, power and status; women about their appearance. Added to this is the fact that most middle class women are both uneducated and encouraged by the conduct literature of their day to be sentimental and irrational. The combined economic and moral considerations of Wollstonecraft and Smith show that there is very little room for love in commercial society as they conceived it.