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This article argues for a clearer framework of internet-based “memes”. The science of memes, dubbed ‘memetics’, presumes that memes remain “copying units” following the popularisation of the concept in Richard Dawkins’ celebrated work, The Selfish Gene. Yet Peircean semiotics and biosemiotics can challenge this doctrine of information transmission. While supporting a precise and discursive framework for internet memes, semiotic readings reconfigure contemporary formulations to the – now-established – conception of memes. Internet memes can and should be conceived, then, as habit-inducing sign systems incorporating processes involving asymmetrical variation. So, drawing on biosemiotics, Tartu-Moscow semiotics, and Peircean semiotic principles, and through a close reading of the celebrated 2011 Internet meme Rebecca Black’s Friday, this article proposes a working outline for the definition of internet memes and its applicability for the semiotic analysis of texts in new media communication.

There seems to be a relation or some sort of 'unity' between man's works and the spontaneously occurring works produced by nature such as shells, nests, horns and so on. To use Bertalanffy's term for describing common properties of objects or systems (1973), nature's forms and human forms are isomorphic. For example, efficient structures typical of shells or plants such as spirals and radii, are very common archetypes that recur throughout the whole body of humans' architecture. A spiral form can be easily found in the design of the pavement of a square, the staircase of a building or the cupola of a church, while plant's radiated structures have been beautifully utilised in Gothic architecture in the form of fan vaults. Therefore a certain relation between natural and human models appears evident. But one may easily argue on the legitimacy of hypothesising this very relation. How does such visible evidence entails 'truth' or, generally, a true causal relation? This question immediately raises another one: until what extent should we trust our senses – in this specific case, sight- and, more in general, what type of knowledge do perceptions provide? In the aesthetic framework provided by the discussion on the relation between human and natural forms, this paper proposes a synthetic treatment of inferential methods, with emphasis on abduction. Being the only method of scientific enquiry that takes in serious consideration the fallible-but-creative knowledge-generation potential of perceptions, abduction allows to argue not only that there is a necessarily link between human and natural forms, but that indeed this relation is causal. In other words, human aesthetics is profoundly and primarily shaped by natural evolution.

This article explores the usefulness of interdisciplinarity as method of enquiry by proposing an investigation of the concept of information in the light of semiotics. This is because, as Kull, Deacon, Emmeche, Hoffmeyer and Stjernfelt state, information is an implicitly semiotic term (Biological Theory 4(2):167–173, 2009: 169), but the logical relation between semiosis and information has not been sufficiently clarified yet. Across the history of cybernetics, the concept of information undergoes an uneven development; that is, information is an ‘objective’ entity in first order cybernetics, and becomes a ‘subjective’ entity in second order cybernetics. This contradiction relegates the status of information to that of a ‘true’ or ‘false’ formal logic problem. The present study proposes that a solution to this contradiction can be found in Deely’s reconfiguration of Peirce’s ‘object’ (as found in his triadic model of semiosis) into ‘thing’ and ‘object’ (Deely 1981). This ontology allows one to argue that information is neither ‘true’ nor ‘false’, and to suggest that, when considered in light of its workability, information can be both true and false, and as such it constitutes an organism’s purely objective reality (Deely 2009b). It is stated that in the process of building such a reality, information is ‘motivated’ by environmental, physiological, emotional (including past feelings and expectations) constraints which are, in turn, framed by observership. Information is therefore found in the irreducible cybersemiotic process that links at once all these conditions and that is simultaneously constrained by them. The integration of cybernetics’ and semiotics’ understanding of information shows that history is the analytical principle that grants scientific rigour to interdisciplinary investigations. As such, in any attempt to clarify its epistemological stance (e.g. the semiotic aspect of information), it is argued that biosemiotics does not need only to acknowledge semiotics (as it does), but also cybernetics in its interdisciplinary heritage