•  424
    Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset
    with Lin Cheng, Yinqiang Yu, and Yizhi Wang
    Frontiers in Psychology 14 1162916. 2023.
    A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic (vs. utilitarian) consumption. We conducted an online experimental design (mental accounting: windfall gains vs. hard-earning gains; consumption: hedonic products vs. utilitarian products) and verified our hypotheses in two distinct samples: a student sample and an adult sample. Our results showed that…Read more
  •  50
    The main influencing factors of customer satisfaction and loyalty in city express delivery
    with Huawei Duan, Liping Zhang, Daji Ergu, and Fangyao Liu
    Frontiers in Psychology 13. 2022.
    At present, customers’ low satisfaction and loyalty to city express service have restricted the development of city express. It is particularly important to analyze the factors causing customers’ low satisfaction and loyalty, which will promote the development of city express industry effectively. Based on SERVQUAL model and CCSI model, this paper constructs a new evaluation index system from the perspective of service quality. Through this new system, this paper first explores the factors that …Read more
  •  15
    Trust Game Database: Behavioral and EEG Data From Two Trust Games
    with Chao Fu, Xiaoqiang Yao, Xue Yang, Jianbiao Li, and Yiwen Wang
    Frontiers in Psychology 10. 2019.
  •  12
    Linking Exercise Intention to Exercise Action: The Moderating Role of Self-Efficacy
    with Bin Hou, Linqian Li, Yating Qi, and Song Zhou
    Frontiers in Psychology 13. 2022.
    As physical exercise benefits both physical and psychological health of college students, it is important to promote the habit of physical exercise among them. This study adopted the Health Action Process Approach model to understand the exercise intention–action link and determine the moderating role of self-efficacy. We recruited 242 students from a university in China and asked them to complete a six-wave survey. The survey results indicated that exercise intention was positively related to b…Read more