S Liu

As an emerging language variant, practitioners have extensively used Internet slang in advertising and other communication activities. However, its unique characteristics that differ from standard language have yet to be explored. Drawing upon interdisciplinary theories on schema and communication styles, this research makes the first attempt to conceptualize and measure these characteristics by introducing a new multi-dimensional construct, “Internet slang style,” in the marketing context. It develops and validates a new scale to measure Internet slang style along the dimensions of amiability, overtness, candor, and harshness through a series of in-depth interviews, two surveys, and one experiment with consumers. In addition, this research investigates the impact of Internet slang styles on brand personality and brand attitude. The results indicate that different Internet slang style dimensions positively correspond to different brand personality dimensions but exert no influence on brand attitude. Practically, the scale provides an easy-to-use instrument to evaluate Internet slang styles from a consumer perspective to help companies appropriately employ Internet slang in marketing communication activities.

The purpose of this study was to investigate how the subjective impression of English speech would change when pause duration at punctuation marks was varied. Two listening experiments were performed in which written English speech segments were rated on a variety of evaluation items by both native-English speakers and non-native speakers. The ratings were then subjected to factor analysis. In the first experiment, the pauses in three segments were made into the same durations, from 0.075 to 4.8 s. Participants rated the segments on 23 evaluation items on a rating scale from 1 to 10. A varimax rotation after PCA led to two factors that were related to speech style. These two factors could be interpreted as representing speech naturalness and speech rate. Speech segments with a pause duration of 0.6 s received the highest naturalness evaluation, while perceived speech rate decreased as the physical pause duration increased, without any changes in utterance segments. In the second experiment, a full-factorial design of pause durations within and between sentences, i.e., for commas and for periods, was implemented in two speech segments. The original speech segments and speech segments without any pauses were also included as control conditions. From ratings on 12 evaluation items, similar to Experiment 1, two factors representing speech naturalness and speech rate were obtained. The results showed again that the perceived speech rate decreased with an increase only in pause duration. As for speech naturalness, the highest evaluations occurred when pause durations were 0.6 s within sentences, and either 0.6 or 1.2 s between sentences. This recommends fixing all pause durations to 0.6 s as a practical way to train non-native speakers to make their spoken English appear more natural.

Ethics is one of the oldest scholarly topics, whether in Eastern Confucianism, Daoism, and Buddhism, or Western Deontology, Utilitarianism, and Virtue Theory, among others. Traditional ethics focuses on providing guidelines for behavior at a personal level. However, business ethics focuses more on corporations, with related studies addressing why corporations should practice social responsibility and embed ethics in business practices. Applying ethics to firms requires a variety of considerations in many areas. This is especially the case in Confucianism, which emphasizes self‐cultivation, self‐reflection, and self‐discipline. This study investigates two modern representative cases of Confucian firms and observes how they integrate Confucianism into their business practices. It finds that despite the prevalence of a complex environment, Confucianism can still be adopted by them if they use certain methods. Besides, we also identify the common outcomes across these companies. These findings provide a reference for companies that want to incorporate Confucianism in their operations.

Sociologists often imagine society as spaces, yet how social spaces are related remains ambiguous in most theories. In developing his field theory, Bourdieu used extensively the concept of homology to describe the structural similarities across fields, but he had not taken seriously the spaces between fields or how fields are related to each other. Adopting the Simmelian approach of formal sociology, this article outlines six basic social forms by which social spaces are related. It argues that relations between social spaces can be understood along two dimensions: heterogeneity and social distance. In terms of heterogeneity, social spaces can be kindred, symbiotic or oppositional. In terms of social distance, they can be linked, nested or overlapping. These social forms of interspatial relations are constituted by the boundary work of a variety of actors, including guardians, brokers and space travellers. The article provides a general vocabulary for thinking about how social spaces are related and how they interact across boundaries.

Professor Chün-i T'ang was born in 1909 in Szechwan. He received his college education at National Central University in Nanking. Later he became a professor there and taught at various institutions on the mainland. In 1949 he came to Hong Kong and was one of the founders of New Asia College, which has as its primary goal the reconstruction of the traditional cultural spirit. New Asia in 1963 became one of the foundation colleges of the present Chinese University of Hong Kong. Professor T'ang has been a prolific writer. Except for a few articles in English, most of his important works are in Chinese

Professor Chün-i T'ang was born in 1909 in Szechwan. He received his college education at National Central University in Nanking. Later he became a professor there and taught at various institutions on the mainland. In 1949 he came to Hong Kong and was one of the founders of New Asia College, which has as its primary goal the reconstruction of the traditional cultural spirit. New Asia in 1963 became one of the foundation colleges of the present Chinese University of Hong Kong. Professor T'ang has been a prolific writer. Except for a few articles in English, most of his important works are in Chinese.

With the advent of the cloud computing era, big data technology has also developed rapidly. Due to the huge volume, variety, fast processing speed and low value density of big data, traditional data storage, extraction, transformation and analysis technologies are not suitable, so new solutions for big data application technologies are needed. However, with the development of economic theory and the practice of market economy, some links in the industrial chain of natural monopoly industries already have a certain degree of competitiveness. In this context, the article conducts a research on the anti-monopoly supervision mode of platform economy based on big data and sentiment analysis. This paper introduces the main idea of MapReduce, the current software implementation specifies a Map function that maps a set of key-value pairs into a new set of key-value pairs. It specifies a concurrent Reduce function that guarantees that each of all mapped key-value pairs share the same set of keys. establishes a vector space model, and basically realizes the extraction of text emotional elements. It introduces the theoretical controversy of antitrust regulation of predatory pricing behavior of third-party payment platforms, and conducted model experiments. The experimental results show that the throughput of 40 test users in 1 h of test is determined by two factors, QPS and the number of concurrent, where QPS = 40/ transactions/second. The time for each test user to log in to the system is 10 min, and the average response time is 10*60 s, then the number of concurrency = QPS*average response time = 40/*10*60 = 6.66. This paper has successfully completed the research on the anti-monopoly supervision model of platform economy based on big data and sentiment analysis.

This article further develops my understanding of Confucianism as a spiritual tradition. The spirit of Confucian philosophy remains the same as Confucius and Mencius in the ancient era, and Zhu Xi in the Song Dynasty, who developed liyi-fenshu into a comprehensive anthropo-cosmic philosophy. The idea is inherited by Contemporary Neo-Confucian scholars, reinterpreted to cope with the current emphasis on plurality, the aspect of fenshu , but maintained liyi as a regulative principle, sometimes radical reconstruction is needed to respond to contemporary issues such as the conflict between universalism and particularism

This article further develops my understanding of Confucianism as a spiritual tradition. The spirit of Confucian philosophy remains the same as Confucius and Mencius in the ancient era, and Zhu Xi in the Song Dynasty, who developed liyi-fenshu into a comprehensive anthropo-cosmic philosophy. The idea is inherited by Contemporary Neo-Confucian scholars, reinterpreted to cope with the current emphasis on plurality, the aspect of fenshu, but maintained liyi as a regulative principle, sometimes radical reconstruction is needed to respond to contemporary issues such as the conflict between universalism and particularism.

Due to the limited work safety resources and the poor awareness of work safety from business owners with absolute decision-making power, safety accidents frequently occur in Chinese micro and small enterprises in high-risk industries. This study identifies the influencing factors of work safety behavior from MSEs, government safety supervision departments, and work safety service agencies. Based on the theory of planned behavior, the mechanism model of work safety behavior is built from the aspects of behavior attitude, subjective norms, behavior control cognition, past behaviors, and risk awareness of the enterprise. Based on the interview with nearly 600 MSEs in the east of China over 6 months, the results show that the work safety awareness of the business owner determines the work safety lever of the enterprise, and the work safety behavior of MSEs is a passive restraint behavior. Our findings provide a new perspective on the formation of MSEs’ work safety behavior in high-risk industries.

The recent COVID-19 crisis caught many by surprise. Yet some firms were better prepared to weather the downturn than others. Using a comprehensive data set that observes over 15,000 firms in 27 countries, including several developing countries, shortly before and after the pandemic, we document that pre-crisis innovation affected firm’s survival odds and performance thereafter. The results show that innovative firms are less likely to close and perform better than non-innovators during the pandemic crisis. Innovative firms are also more optimistic about the future than non-innovators. Our results further indicate that firm’s adaptability mediates the relationship between innovation and survival outcomes. The study finding shows that innovative firms are more likely to introduce new products, remote work arrangements, increase delivery, pivoting, and online activities than non-innovators during the pandemic crisis.

Working memory (WM) is a fundamental cognitive ability to support complex thought, but it is limited in capacity. WM training has shown the potential to make benefit for those in need. Many studies have shown the potential of transcranial direct current stimulation (tDCS) to transiently enhance WM performance by delivering low current to the brain cortex of interest via electrodes on the scalp. TDCS has also been revealed as a promising intervention to augment WM training in a few studies. However, those few tDCS-paired WM training studies focused more on the effect of tDCS on WM enhancement and its transferability after training but paid less attention to the variation of cognitive performance during the training procedure. The current study attempted to explore the effect of tDCS on the variation of performance during WM training in healthy young adults. All the participant received WM training with the load-adaptive verbal N-back task for five days. During the training procedure, active/sham anodal high-definition tDCS (HD-tDCS) was used to stimulate the left dorsolateral prefrontal cortex (DLPFC). To examine the training effect, pre- and post-test were performed respectively one-day before and after the training sessions respectively. At the beginning of each training session, stable-load WM tasks were performed to examine the performance variation during training. Compared to the sham stimulation, higher learning rates of performance metrics during the training procedure were found when WM training was combined with active anodal HD-tDCS. The performance improvements (post-pre) of the active group were also found to be higher than those of sham group and were transferred to a similar untrained WM task. Further analysis revealed that the negative relation between the training improvements and baseline performance. These findings show the potential that tDCS may be leveraged as an intervention to facilitate WM training for those in need of higher WM ability.