Andrzej Klimczuk

Starzenie siȩ społeczeństw stanowi wyzwanie, które wymaga opracowywania i wdrażania horyzontalnej polityki społecznej. Polityka ta powinna uwzglȩdniać zróżnicowanie osób starszych oraz odmienność działań skierowanych do osób starszych i na wizerunek starości. Złożoność negatywnych konsekwencji starzenia siȩ sprawia, iż kluczowe jest zwiȩkszenie współpracy podmiotów publicznych, komercyjnych, pozarz¸adowych i nieformalnych na wszystkich poziomach organizacji polityki społecznej. Opracowanie ma na celu przybliżenie modeli wielosektorowej polityki społecznej oraz podkreślenie możliwości integracji usług społecznych. Artykuł wskazuje na szanse i zagrożenia dla integracji usług ze szczególnym uwzglȩdnieniem zagadnień srebrnej gospodarki, wykluczenia cyfrowego i robotycznego. W podsumowaniu wskazano na możliwości rozwoju innowacji społecznych oraz kierunki dalszych badań. ** Ageing is a challenge that requires development and implementation of the horizontal social policy. This policy should take into account diversity of older adults and division of interventions aimed at this population and on the image of old age. Complexity of the negative consequences of ageing shows that there is a need to enhance cooperation between the public sector, the commercial sector, the NGO sector, and the informal sector at all levels of social policy social policy. The article discusses models of the multisectoral social policy and possibilities of integrating social services. Conclusions include directions for further research and social innovation.

There are many ethical dimensions of public policy. Public policy as actions to solve the collective problems includes directly or indirectly making ethical judgments. Public policy takes into account reconciliation of conflicting interests of individuals, groups, and organizations which is based on the values agreeing which influences on the objectives, principles, and styles of policy implementation. Ethical judgments about selecting more and less important as well as more positive problem solutions are present on all stages of policy cycle.

The complexity of population ageing effect is a significant challenge at a regional and local level. Adaptation activities require the cooperation of local governments, business entities and non-governmental organizations. The article describes the dimensions of interventions, typology of “shrinking regions” and two initiatives: Regions for All Ages and SEN@ER - Silver Economy Network of European Regions. In addition, essay discusses the dilemmas of creating special regional strategies with their implementation factors and barriers in the construction of silver economies. It is supplemented by some conclusions from the analysis of selected regional development strategies in Poland. Summary sets out possible directions for further research for national institutions.

Cultural capital is usually defined as set of social features that provide individuals with social mobility and the possibility of changing their hierarchical position in systems such as wealth, power, prestige, education, and health. Cultural capital thus affects the processes of social promotion or degradation. It also includes social characteristics that allow horizontal mobility, that is, changes in social group membership. An individual’s cultural capital includes his or her social origin, education, taste, lifestyle, style of speech, and dress.

This chapter focuses on maintaining employment in the sector of small and medium-sized enterprises, which is crucial for the functioning of the economy. However, in an economic crisis, the changes in the area of employment of workers often become the foremost way of adapting to declining financial resources, which are the result of reduction of interest in the offer of the organisation by the customers. These actions had proven to be particularly evident in the case of global financial and economic crisis, which also affected the Polish economy after 2008. The chapter suggests that the layoffs lead to rise in unemployment. Thus, there is a need to promote the outplacement, which is, a technique oriented on responsible dismissals in order to support a smooth transition of laid-off workers to new workplaces. In this way, both employees and companies increase their chances of maintaining competencies and better adapt to market competition requirements. This chapter explores the characteristics of the labour market policy in Poland, main features of the outplacement in the context of the crisis, examples of the outplacement implementation, plans for further development of the outplacement, and conclusions including directions for further research.

Współcześnie obserwujemy popularyzacjȩ kodeksów zaadresowanych do różnych grup społecznych. Zasadne jest poszukiwanie odpowiedzi na pytania dotycz¸a}ce przesłanek ich konstruowania i możliwości praktycznego ich wykorzystywania. Celem artykułu jest przedstawienie krytycznego przegl¸a}du literatury przedmiotu w obszarze stanowisk szczególnie zwi¸a}zanych z kwesti¸a kodyfikacji etyk zawodowych. W pierwszej kolejności omówiono znaczenia przypisywane pojȩciu kodeksu etycznego i podstawowe stanowiska etyczne. W dalszej czȩści artykułuprzedstawiono analizȩ argumentów zwolenników i przeciwników kodyfikacji norm. ** Nowadays we observe the popularization of codes addressed to various social groups. It is reasonable to search for answers to questions about the conditions of their construction and the possibility of their practical use. This article presents a critical review of the literature in the field of positions specifically related to the issue of codification of professional ethics. In the first place the importance attributed to the concept of an ethical code and basic ethical positions are discussed. The rest of the paper contains an analysis of the supporters and opponents of codification standards arguments.

The chapter aims to introduce an integrated approach to concepts of smart cities and age-friendly cities and communities. Although these ideas are widely promoted by the European Union and the World Health Organisation, they are perceived as separate. Meanwhile, these concepts are closely intermingled in theory and practise concerning the promotion of healthy and active ageing, a universal design, usability and accessibility of age-friendly environments, reducing of the digital divide and robotic divide, and reducing of older adults’ social isolation. The conclusion underlines the need for participatory creation of ambient assisted living technologies and applications with older adults and the need for advocacy to promote AAL in the context of the silver economy especially in the Central and Eastern Europe.

Dziennikarstwo branżowe ma istotne znaczenie dla tworzenia i użytkowania gier komputerowych (wideo), które stanowią podstawę jednego z przemysłów kształtującej się na początku XXI wieku gospodarki kreatywnej. Przedstawiciele mediów informują o postępach w pracach nad nowymi grami, testują je przed premierą, wskazują deweloperom wady i zalety ich produkcji. W ten sposób oddziałują na opinie użytkowników oraz opisują wydarzenia i trendy związane ze środowiskami zajmującymi się bezpośrednio grami, jak też z ich otoczeniem. Celem artykułu jest prezentacja studium przypadku modelu zarządzania zasobami ludzkimi w internetowej redakcji zajmującej się tematyką gier komputerowych wchodzącej w skład dużego przedsiębiorstwa medialnego. * Industry specialized journalism is essential for the creation and use of computer (video) games. They are representing one of industries from creative economy which is emerging on early XXI century. Media representatives inform about the progress in development of new titles, test them before their release date, show developers the advantages and disadvantages of their productions, impact on user feedback and describe events and trends related to the communities directly involved in the games, as well as with their surroundings. The article aims to present a case study of human resources management model in the Internet editorial absorbed in topics connected to computer games which is a part of big media company.

One of the key challenges of social policy in Poland in the early 21st century is to adapt its management to the requirements of a service economy. Essential conditions for the mixed economy of welfare have been already created after adjustments of the subsystems of national social policy during the first years of membership in the European Union since 2004. Labour market policies already include the relationships between providers from the public sector, the commercial sector, and the non-governmental sector. However, the tasks and services of individual entities and institutions still lack coordination and integration. This paper focus on the examples of possibilities for their development by combining the activation policy with concepts of the governance and welfare mix. The paper presents the results of the author’s research on the implementation of welfare mix solutions in the field of professional activation of the unemployed people in Poland. Two case studies are included the implementation of outplacement programs that are based on the cooperation between different entities; and the cooperation between the public employment services and non-governmental employment agencies in the activation of people with disabilities in the labour market. Moreover, basic concepts of ongoing reforms of active labour market policies in Poland were discussed. The summary contains the practical recommendations and possible directions for further research in the field of integration of employment services.