Patricia Werhane

I agree with much of Freeman and Reichart’s paper; so, by way of comment, I will simply supplement his argument in two ways. First, agreeing with their conclusion that we can, and should, re-direct business toward environmental protection without embracing a nonanthropocentric ethic, I will show that the pre-occupation of recent and contemporary environmental ethics with the anthropocentrism/non-anthropocentrism debate is avoidable. It rests on a misinterpretation of possible moral responses to the arrogance with which Western science, technology, and culture has treated nature. A better understanding of the history of the idea of nonanthropocentrism will, I believe, strengthen Freeman and Reichart’s case for pluralism in environmental ethics and values. Second, I will emphasize several points that seem to me to fit well with Freeman and Reichart’s approach, and which would provide important detailing for the type of approach he sketches, arguing that much hard intellectual work stands between us and a satisfactory, and useful, but pluralistic, and life-centered ethic for business and the environment.

The global expansion of free enterprise has been underway for some time, and the challenges for global companies are well‐known. Companies often operate in economically blighted communities and in corrupt environments without a rule of law. At the same time Western‐based global corporations are under increasing public pressure to take on responsibilities to these communities that are often beyond their expertise or economic purview. For example, at the 2008 Davos meetings Bill Gates proposed the idea of “creative capitalism, challenging business to ‘meet the needs of the poor in ways that generate profits’...” In what follows I shall argue that while there have been many successful global ventures, the Gates’ challenge requires academics and managerial leaders to rethink their mind sets and expand their thinking about what we mean by globalization, poverty, and the multiple dimensions of free enterprise.