Leo Groarke

Both 'persuasion' and 'rational convincing' play a major role in argumentative discourse but only the latter is said to constitute argument and be amenable to traditional logical analysis. I argue against this assumption by showing that there are many paradigmatic instances of persuasion which are best understood as implicit arguments. So understood, acts of persuasion can conform to well recognized argument schemata and are best assessed accordingly. I shall argue that the attempt to distinguish arg ument and persuasion is fraught with difficulties. I contrast my conclusions with those of authors like Gilbert, Johnson, and Johnson and Blair.