Leo Groarke

Both 'persuasion' and 'rational convincing' play a major role in argumentative discourse but only the latter is said to constitute argument and be amenable to traditional logical analysis. I argue against this assumption by showing that there are many paradigmatic instances of persuasion which are best understood as implicit arguments. So understood, acts of persuasion can conform to well recognized argument schemata and are best assessed accordingly. I shall argue that the attempt to distinguish arg ument and persuasion is fraught with difficulties. I contrast my conclusions with those of authors like Gilbert, Johnson, and Johnson and Blair.

This paper responds to two aspects of Ralph Johnson's Manifest Rationality (2000). The first is his critique of deductivism. The second is his failure to make room for some species of argument (e.g., visual and kisceral arguments) proposed by recent commentators. In the first case, Johnson holds that argumentation theorists have adopted a notion of argument which is too narrow. In the second, that they have adopted one which is too broad. I discuss the case Johnson makes for both claims, and possible objections to his analysis