Nigel Thomas

Can theories of mental imagery, conscious mental contents, developed within cognitive science throw light on the obscure (but culturally very significant) concept of imagination? Three extant views of mental imagery are considered: quasi‐pictorial, description, and perceptual activity theories. The first two face serious theoretical and empirical difficulties. The third is (for historically contingent reasons) little known, theoretically underdeveloped, and empirically untried, but has real explanatory potential. It rejects the “traditional” symbolic computational view of mental contents, but is compatible with recentsituated cognition and active visionapproaches in robotics. This theory is developed and elucidated. Three related key aspects of imagination (non‐discursiveness, creativity, and seeing as) raise difficulties for the other theories. Perceptual activity theory presents imagery as non‐discursive and relates it closely to seeing as. It is thus well placed to be the basis for a general theory of imagination and its role in creative thought.

The concepts of imagination and consciousness have, very arguably, been inextricably intertwined at least since Aristotle initiated the systematic study of human cognition . To imagine something is ipso facto to be conscious of it , and many have held that our conscious thinking consists largely or entirely in a succession of mental images, the products of imagination . A venerable tradition also regards perceptual experiences, the main focus of most recent work on consciousness, as products of the imagination, whose primary function is to integrate sensory inputs and render them meaningful . As Coleridge famously put it, primary imagination is 'the living power and prime agent of all human perception'. A better understanding of imagination is likely to deepen our insight into the nature of consciousness

The principal temptation toward substance dualisms, or otherwise incorporating a question begging homunculus into our psychologies, arises not from the problem of consciousness in general, nor from the problem of intentionality, but from the question of our awareness and understanding of our own mental contents, and the control of the deliberate, conscious thinking in which we employ them. Dennett has called this "Hume's problem". Cognitivist philosophers have generally either denied the experiential reality of thought, as did the Behaviorists, or have taken an implicitly epiphenomenalist stance, a form of dualism. Some sort of mental duality may indeed be required to meet this problem, but not one that is metaphysical or question begging. I argue that it can be solved in the light of Paivio's "Dual Coding" theory of mental representation. This theory, which is strikingly simple and intuitive (perhaps too much so to have caught the imagination of philosophers) has demonstrated impressive empirical power and scope. It posits two distinct systems of potentially conscious representations in the human mind: mental imagery and verbal representation (which is not to be confused with 'propositional' or "mentalese" representation). I defend, on conceptual grounds, Paivio's assertion of precisely two codes against interpretations which would either multiply image codes to match sense modes, or collapse the two, admittedly interacting, systems into one. On this basis I argue that the inference that a conscious agent would be needed to read such mental representations and to manipulate them in the light of their contents can be pre-empted by an account of how the two systems interact, each registering, affecting and being affected by developing associative processes within the other