Dan Sperber

The claim that the human cognitive system tends to allocate resources to the processing of available inputs according to their expected relevance is at the basis of relevance theory. The main thesis of this chapter is that this allocation can be achieved without computing expected relevance. When an input meets the input condition of a given modular procedure, it gives this procedure some initial level of activation. Input-activated procedures are in competition for the energy resources that would allow them to follow their full course. What determines which of the procedures in competition get sufficient resources to trigger their full operation is the dynamics of their activation. This dynamics depend both on the prior degree of mobilisation of a modular procedure and on the activation that propagates from other active modules. It is quite conceivable also that the mobilisation of some procedures has inhibitory effects on some others. The relevance-theoretic claim is that, at every instant, this dynamics of activation provides rough physiological indicators of expected relevance. The flow of energy in the system is locally regulated by these indicators. As a result, those input-procedure combinations that have the greatest expected relevance are the more likely ones to receive sufficient energy to follow their course.

Evolutionary psychology—in its ambitious version well formulated by Cosmides and Tooby (e.g., Cosmides & Tooby 1987, Tooby & Cosmides 1992) —will succeed to the extent that it causes cognitive psychologists to rethink central aspects of human cognition in an evolutionary perspective, to the extent, that is, that psychology in general becomes evolutionary. The human species is exceptional by its massive investment in cognition, and in forms of cognitive activity—language, metarepresentation, abstract thinking—that are as unique to humans as echolocation is unique to bats. The promise of evolutionary psychology is thus to help explain not just traits of human psychology that are homologous to those of many other species, but also traits of human psychology that are genuinely exceptional and that in turn help explain the exceptional character of human culture and ecology. However, most of the work done in evolutionary psychology so far is on aspects of human psychology that are not specifically human except in their details. Showing, for instance, how human preferences in mate choice are fine -tuned in the way the theory of evolution would predict is of great interest (see e.g., Buss 1994) but it can be done on the basis of a relatively shallow psychology. This makes work on distinctly human adaptations involving higher cognition of particular importance for defenders of a psychologically ambitious evolutionary psychology. What is often presented (e.g., Pinker, 1997) as the signal achievement of cognitive evolutionary psychology in this respect is the experimental testing of Cosmides’ (1989) hypothesis that there exists an evolved competence to deal with social contracts, and, in particular to detect cheaters. We want to argue that, because of faulty methodological choices—the quasi-exclusive reliance on the four-cards selection task—, the hypothesis has in fact not yet been tested. The plan of this chapter is as follows: We begin, with a short presentation of Cosmides’s social contract hypothesis, of Wason selection task, and of Cosmides’s reasons to use the task in order to test the theory..

There is a conventional discourse in favor of interdisciplinary research. At the same time there is much indifference or even disregard for such research and there are important institutional obstacles to its development. This first contribution to a virtual seminar aims at feeding reflexion on the conditions in which this research is either truly beneficial, even necessary, or is of little value. Favorable conditions for interdisciplinary research have a history, linked to that of scientific disciplines and their institutions. Is this history in the process of taking a new turn with the development of new forms of scientific communication through the Internet? I draw on my experience in the social and the cognitive sciences to reflect on the strength and weaknesses of interdisciplinary research and on its future.

On the relevance-theoretic approach outlined in this paper, linguistic metaphors are not a natural kind, and ―metaphor‖ is not a theoretically important notion in the study of verbal communication. Metaphorical interpretations are arrived at in exactly the same way as literal, loose and hyperbolic interpretations: there is no mechanism specific to metaphors, and no interesting generalisation that applies only to them. In this paper, we defend this approach in detail by showing how the same inferential procedure applies to utterances at both ends of the literal-loose-metaphorical continuum, and how both literal and metaphorical utterances may create poetic effects.

What can be understood of other cultures? And what can we learn about people in general from the study of other cultures? In the three closely related essays that constitute this book and which have already created considerable controversy in their original French versions, and been rewritten and expanded for this edition, Dan Sperber discusses these fundamental issues of anthropology. In the first essay he analyses the way in which anthropology is written and read. In the second, he offers a novel rationalist alternative to cultural relativism, based on both anthropological and psychological arguments, and illustrated by his own fieldwork in Ethiopia. The third essay provides an assessment of the work of Lévi-Strauss, in which the arguments of the previous two essays are linked with an incisive critique of Lévi-Strauss' contribution to the study of cultural variation.

Although a few pioneers in psycholinguistics had, for more than twenty years, approached various pragmatic issues experimentally, it is only in the past few years that investigators have begun employing the experimental method in testing pragmatic hypotheses. We see this emergence of a proper experimental pragmatics as an important advance with a great potential for further development. In this chapter we want to illustrate what can be done with experimental approaches to pragmatic issues by presenting one case, that of so-called ‘scalar inferences’, where the experimental method has helped sharpen a theoretical debate and has provided uniquely relevant evidence. We will focus on work done by the first author and his collaborators or work closely related to theirs, but other authors have also made important contributions to the topic

Humans have two kinds of beliefs, intuitive beliefs and reflective beliefs. Intuitive beliefs are a most fundamental category of cognition, defined in the architecture of the mind. They are formulated in an intuitive mental lexicon. Humans are also capable of entertaining an indefinite variety of higher-order or "reflective" propositional attitudes, many of which are of a credal sort. Reasons to hold "reflective beliefs" are provided by other beliefs that describe the source of the reflective belief as reliable, or that provide explicit arguments in favour of the reflective belief. The mental lexicon of reflective beliefs includes not only intuitive, but also reflective concepts

This is the text of the Radcliffe-Brown Lecture in Social Anthopology 1999 (To appear in the Proceedings of the British Academy). In it, I argue that to approach society and culture in a naturalistic way, the domain of the social sciences must be reconceptualised by recognising only entities and processes of which we have a naturalistic understanding. These are mental representations and public productions, the processes that causally link them, the causal chains that bond these links, and the complex webs of such causal chains that criss-cross human populations over time and space. Such causal chains may distribute and stabilise representations and productions throughout a human population, thereby generating culture. The lecture introduces several conceptual tools useful for such a naturalistic approach, and illustrates their use with the case study of ritual activity in a Southern Ethiopian household.

The central problem for pragmatics is that sentence meaning vastly underdetermines speaker’s meaning. The goal of pragmatics is to explain how the gap between sentence meaning and speaker’s meaning is bridged. This paper defends the broadly Gricean view that pragmatic interpretation is ultimately an exercise in mind-reading, involving the inferential attribution of intentions. We argue, however, that the interpretation process does not simply consist in applying general mind-reading abilities to a particular (communicative) domain. Rather, it involves a dedicated comprehension module, with its own special principles and mechanisms. We show how such a metacommunicative module might have evolved, and what principles and mechanisms it might contain.

When is a conclusion worth deriving? We claim that a conclusion is worth deriving to the extent that it is relevant in the sense of relevance theory (Sperber & Wilson, 1995). To support this hypothesis, we experiment with ''indeterminate relational problems'' where we ask participants what, if anything, follows from premises such as A is taller than B, A is taller than C . With such problems, the indeterminate response that nothing follows is common, and we explain why. We distinguish several types of determinate conclusions and show that their rate is a function of their relevance. We argue that by appropriately changing the formulation of the premises, the relevance of determinate conclusions can be increased, and the rate of indeterminate responses thereby reduced. We contrast these relevance-based predictions with predictions based on linguistic congruence.

Human, cognition, interaction, and culture are thoroughly intertwined. Without cognition and interaction, there would be no culture. Without culture, cognition and interaction would be very different affairs, as they are among other social species. The effect of culture on mental life has always been a main concern of the social sciences and, after a long period of almost total neglect, it is more and more taken into consideration in cognitive psychology. The effect of cognition, and in particular of the ability to attribute mental states to others, on interaction has become a important topic of investigation in developmental and social psychology. Little attention, on the other hand, is paid to the effect of cognition on culture. All would agree, of course that the human mind is what makes human culture possible. Quite generally, however, the mind is seen as a mere enabler of culture, a pure opportunity with no constraints attached, nothing that might contribute to shaping, or at least to biasing cultural contents. Against this neglect of cognition, I will argue that understanding the mind is doubly important to the study of culture. Psychological considerations are crucial both to a proper characterization of what is cultural and to a proper explanation of cultural phenomena. Most anthropologists may be too savvy to still talk of the mind as a “blank slate”, but they too often meet any discussion of psychological factors in culture with a blank stare. Most evolutionary theorists who see cultural evolution as an analogue of biological evolution by natural selection postulate rather than investigate the few particulars of the human mind..

We argue that the presence of a word in an utterance serves as starting point for a relevance guided inferential process that results in the construction of a contextually appropriate sense. The linguistically encoded sense of a word does not serve as its default interpretation. The cases where the contextually appropriate sense happens to be identical to this linguistic sense have no particular theoretical significance. We explore some of the consequences of this view. One of these consequences is that there may be many more mentally represented concepts than there are linguistically encoded concepts