Dan Sperber

This chapter determines a major empirical hurdle for any future discipline of memetics. It mainly shows that one can find very similar copies of some cultural item, link these copies through a causal chain of events which faithfully reproduced those items, and nevertheless not have an example of memetic inheritance. In addition, the stability of cultural patterns is proof that fidelity in copying is high despite individual variations. It is also believed that what is offered as an explanation is precisely what needs to be explained; what is offered as a solution is in fact the very problem to be solved. Moreover, the issue is whether the relative stability observed in cultural transmission is proof of replication. The example of the acquisition of language is briefly addressed. The Darwinian model of selection is informative, and in various ways, for thinking about culture. Imitation is of course well worth investigating. On the other hand, the grand project of memetics is misled.

Short abstract (98 words). Reasoning is generally seen as a means to improve knowledge and make better decisions. However, much evidence shows that reasoning often leads to epistemic distortions and poor decisions. This suggests that the function of reasoning should be rethought. Our hypothesis is that the function of reasoning is argumentative. It is to devise and evaluate arguments intended to persuade. Reasoning so conceived is adaptive given humans’ exceptional dependence on communication and vulnerability to misinformation. A wide range of evidence in the psychology of reasoning and decision making can be reinterpreted and better explained in the light of this hypothesis.

Social learning mechanisms are usually assumed to explain both the spread and the persistence of cultural behaviour. In a recent article, we showed that the fidelity of social learning commonly found in transmission chain experiments is not high enough to explain cultural stability. Here we want to both enrich and qualify this conclusion by looking at the case of song transmission in song birds, which can be faithful to the point of being true replication. We argue that this high fidelity results from natural selection pressure on cognitive mechanisms. This observation strengthens our main argument. Social learning mechanisms are unlikely to be faithful enough to explain cultural stability because they are generally selected not for high fidelity but for generalisation and adjustment to the individual’s needs, capacities and situation

This article revisits the old controversy concerning the relation of the mother’s brother and sister’s son in patrilineal societies in the light both of anthropological criticisms of the very notion of kinship and of evolutionary and epidemiological approaches to culture. It argues that the ritualized patterns of behavior discussed by Radcliffe-Brown, Goody, and others are to be explained in terms of the interaction of a variety of factors, some local and historical, others pertaining to general human dispositions. In particular, an evolved disposition to favor relatives can contribute to the development and stabilization of these behaviors not by directly generating them but by making them particularly “catchy” and resilient. In this way, it is possible to recognize both that cultural representations and practices are specific to a community at a time in its history (rather than mere tokens of a general type) and that they are, in essential respects, grounded in the common evolved psychology of human beings.

Communicate. We humans do it all the time, and most of the time we do it as a matter of course, without thinking about it. We talk, we listen, we write, we read - as you are doing now - or we draw, we mimic, we nod, we point, we shrug, and, somehow, we manage to make our thoughts known to one another. Of course, there are times when we view communication as something difficult or even impossible to achieve. Yet, compared to other living kinds, we are amazingly good at it. Other species, if they communicate at all, have a narrow repertoire of signals that they use to convey again..

An understanding of cause--effect relationships is fundamental to the study of cognition. In this book, outstanding specialists from comparative psychology, social psychology, developmental psychology, anthropology, and philosophy present the newest developments in the study of causal cognition and discuss their different perspectives. They reflect on the role and forms of causal knowledge, both in animal and human cognition, on the development of human causal cognition from infancy, and on the relationship between individual and cultural aspects of causal understanding. The result is a state-of-the-art, informative, insightful, and interdisciplinary debate aimed at the non-specialist.

How are non-declarative sentences understood? How do they differ semantically from their declarative counterparts? Answers to these questions once made direct appeal to the notion of illocutionary force. When they proved unsatisfactory, the fault was diagnosed as a failure to distinguish properly between mood and force. For some years now, efforts have been under way to develop a satisfactory account of the semantics of mood. In this paper, we consider the current achievements and future prospects of the mood-based semantic programme.

The claim that the human cognitive system tends to allocate resources to the processing of available inputs according to their expected relevance is at the basis of relevance theory. The main thesis of this chapter is that this allocation can be achieved without computing expected relevance. When an input meets the input condition of a given modular procedure, it gives this procedure some initial level of activation. Input-activated procedures are in competition for the energy resources that would allow them to follow their full course. What determines which of the procedures in competition get sufficient resources to trigger their full operation is the dynamics of their activation. This dynamics depend both on the prior degree of mobilisation of a modular procedure and on the activation that propagates from other active modules. It is quite conceivable also that the mobilisation of some procedures has inhibitory effects on some others. The relevance-theoretic claim is that, at every instant, this dynamics of activation provides rough physiological indicators of expected relevance. The flow of energy in the system is locally regulated by these indicators. As a result, those input-procedure combinations that have the greatest expected relevance are the more likely ones to receive sufficient energy to follow their course.

Evolutionary psychology—in its ambitious version well formulated by Cosmides and Tooby (e.g., Cosmides & Tooby 1987, Tooby & Cosmides 1992) —will succeed to the extent that it causes cognitive psychologists to rethink central aspects of human cognition in an evolutionary perspective, to the extent, that is, that psychology in general becomes evolutionary. The human species is exceptional by its massive investment in cognition, and in forms of cognitive activity—language, metarepresentation, abstract thinking—that are as unique to humans as echolocation is unique to bats. The promise of evolutionary psychology is thus to help explain not just traits of human psychology that are homologous to those of many other species, but also traits of human psychology that are genuinely exceptional and that in turn help explain the exceptional character of human culture and ecology. However, most of the work done in evolutionary psychology so far is on aspects of human psychology that are not specifically human except in their details. Showing, for instance, how human preferences in mate choice are fine -tuned in the way the theory of evolution would predict is of great interest (see e.g., Buss 1994) but it can be done on the basis of a relatively shallow psychology. This makes work on distinctly human adaptations involving higher cognition of particular importance for defenders of a psychologically ambitious evolutionary psychology. What is often presented (e.g., Pinker, 1997) as the signal achievement of cognitive evolutionary psychology in this respect is the experimental testing of Cosmides’ (1989) hypothesis that there exists an evolved competence to deal with social contracts, and, in particular to detect cheaters. We want to argue that, because of faulty methodological choices—the quasi-exclusive reliance on the four-cards selection task—, the hypothesis has in fact not yet been tested. The plan of this chapter is as follows: We begin, with a short presentation of Cosmides’s social contract hypothesis, of Wason selection task, and of Cosmides’s reasons to use the task in order to test the theory..

What can be understood of other cultures? And what can we learn about people in general from the study of other cultures? In the three closely related essays that constitute this book and which have already created considerable controversy in their original French versions, and been rewritten and expanded for this edition, Dan Sperber discusses these fundamental issues of anthropology. In the first essay he analyses the way in which anthropology is written and read. In the second, he offers a novel rationalist alternative to cultural relativism, based on both anthropological and psychological arguments, and illustrated by his own fieldwork in Ethiopia. The third essay provides an assessment of the work of Lévi-Strauss, in which the arguments of the previous two essays are linked with an incisive critique of Lévi-Strauss' contribution to the study of cultural variation.

There is a conventional discourse in favor of interdisciplinary research. At the same time there is much indifference or even disregard for such research and there are important institutional obstacles to its development. This first contribution to a virtual seminar aims at feeding reflexion on the conditions in which this research is either truly beneficial, even necessary, or is of little value. Favorable conditions for interdisciplinary research have a history, linked to that of scientific disciplines and their institutions. Is this history in the process of taking a new turn with the development of new forms of scientific communication through the Internet? I draw on my experience in the social and the cognitive sciences to reflect on the strength and weaknesses of interdisciplinary research and on its future.

On the relevance-theoretic approach outlined in this paper, linguistic metaphors are not a natural kind, and ―metaphor‖ is not a theoretically important notion in the study of verbal communication. Metaphorical interpretations are arrived at in exactly the same way as literal, loose and hyperbolic interpretations: there is no mechanism specific to metaphors, and no interesting generalisation that applies only to them. In this paper, we defend this approach in detail by showing how the same inferential procedure applies to utterances at both ends of the literal-loose-metaphorical continuum, and how both literal and metaphorical utterances may create poetic effects.

Although a few pioneers in psycholinguistics had, for more than twenty years, approached various pragmatic issues experimentally, it is only in the past few years that investigators have begun employing the experimental method in testing pragmatic hypotheses. We see this emergence of a proper experimental pragmatics as an important advance with a great potential for further development. In this chapter we want to illustrate what can be done with experimental approaches to pragmatic issues by presenting one case, that of so-called ‘scalar inferences’, where the experimental method has helped sharpen a theoretical debate and has provided uniquely relevant evidence. We will focus on work done by the first author and his collaborators or work closely related to theirs, but other authors have also made important contributions to the topic