Dan Sperber

We argue that there is a continuum of cases without any demarcation between more individual and more cultural information, and that therefore “culture” should be viewed as a property that human mental representations and practices exhibit to a varying degree rather than as a type or a subclass of these representations and practices (or of “information”). We discuss the relative role of preservative and constructive processes in transmission. We suggest a revision of Richerson and Boyd’s classification of the forces of cultural evloution.

This chapter determines a major empirical hurdle for any future discipline of memetics. It mainly shows that one can find very similar copies of some cultural item, link these copies through a causal chain of events which faithfully reproduced those items, and nevertheless not have an example of memetic inheritance. In addition, the stability of cultural patterns is proof that fidelity in copying is high despite individual variations. It is also believed that what is offered as an explanation is precisely what needs to be explained; what is offered as a solution is in fact the very problem to be solved. Moreover, the issue is whether the relative stability observed in cultural transmission is proof of replication. The example of the acquisition of language is briefly addressed. The Darwinian model of selection is informative, and in various ways, for thinking about culture. Imitation is of course well worth investigating. On the other hand, the grand project of memetics is misled.

Short abstract (98 words). Reasoning is generally seen as a means to improve knowledge and make better decisions. However, much evidence shows that reasoning often leads to epistemic distortions and poor decisions. This suggests that the function of reasoning should be rethought. Our hypothesis is that the function of reasoning is argumentative. It is to devise and evaluate arguments intended to persuade. Reasoning so conceived is adaptive given humans’ exceptional dependence on communication and vulnerability to misinformation. A wide range of evidence in the psychology of reasoning and decision making can be reinterpreted and better explained in the light of this hypothesis.

Social learning mechanisms are usually assumed to explain both the spread and the persistence of cultural behaviour. In a recent article, we showed that the fidelity of social learning commonly found in transmission chain experiments is not high enough to explain cultural stability. Here we want to both enrich and qualify this conclusion by looking at the case of song transmission in song birds, which can be faithful to the point of being true replication. We argue that this high fidelity results from natural selection pressure on cognitive mechanisms. This observation strengthens our main argument. Social learning mechanisms are unlikely to be faithful enough to explain cultural stability because they are generally selected not for high fidelity but for generalisation and adjustment to the individual’s needs, capacities and situation

This article revisits the old controversy concerning the relation of the mother’s brother and sister’s son in patrilineal societies in the light both of anthropological criticisms of the very notion of kinship and of evolutionary and epidemiological approaches to culture. It argues that the ritualized patterns of behavior discussed by Radcliffe-Brown, Goody, and others are to be explained in terms of the interaction of a variety of factors, some local and historical, others pertaining to general human dispositions. In particular, an evolved disposition to favor relatives can contribute to the development and stabilization of these behaviors not by directly generating them but by making them particularly “catchy” and resilient. In this way, it is possible to recognize both that cultural representations and practices are specific to a community at a time in its history (rather than mere tokens of a general type) and that they are, in essential respects, grounded in the common evolved psychology of human beings.

Communicate. We humans do it all the time, and most of the time we do it as a matter of course, without thinking about it. We talk, we listen, we write, we read - as you are doing now - or we draw, we mimic, we nod, we point, we shrug, and, somehow, we manage to make our thoughts known to one another. Of course, there are times when we view communication as something difficult or even impossible to achieve. Yet, compared to other living kinds, we are amazingly good at it. Other species, if they communicate at all, have a narrow repertoire of signals that they use to convey again..