Dan Sperber

This chapter determines a major empirical hurdle for any future discipline of memetics. It mainly shows that one can find very similar copies of some cultural item, link these copies through a causal chain of events which faithfully reproduced those items, and nevertheless not have an example of memetic inheritance. In addition, the stability of cultural patterns is proof that fidelity in copying is high despite individual variations. It is also believed that what is offered as an explanation is precisely what needs to be explained; what is offered as a solution is in fact the very problem to be solved. Moreover, the issue is whether the relative stability observed in cultural transmission is proof of replication. The example of the acquisition of language is briefly addressed. The Darwinian model of selection is informative, and in various ways, for thinking about culture. Imitation is of course well worth investigating. On the other hand, the grand project of memetics is misled.

Human, cognition, interaction, and culture are thoroughly intertwined. Without cognition and interaction, there would be no culture. Without culture, cognition and interaction would be very different affairs, as they are among other social species. The effect of culture on mental life has always been a main concern of the social sciences and, after a long period of almost total neglect, it is more and more taken into consideration in cognitive psychology. The effect of cognition, and in particular of the ability to attribute mental states to others, on interaction has become a important topic of investigation in developmental and social psychology. Little attention, on the other hand, is paid to the effect of cognition on culture. All would agree, of course that the human mind is what makes human culture possible. Quite generally, however, the mind is seen as a mere enabler of culture, a pure opportunity with no constraints attached, nothing that might contribute to shaping, or at least to biasing cultural contents. Against this neglect of cognition, I will argue that understanding the mind is doubly important to the study of culture. Psychological considerations are crucial both to a proper characterization of what is cultural and to a proper explanation of cultural phenomena. Most anthropologists may be too savvy to still talk of the mind as a “blank slate”, but they too often meet any discussion of psychological factors in culture with a blank stare. Most evolutionary theorists who see cultural evolution as an analogue of biological evolution by natural selection postulate rather than investigate the few particulars of the human mind..

The article revisits the old controversy concerning the relation of the mother's brother and sister's son in patrilineal societies in the light both of anthropological criticisms of the very notion of kinship and of evolutionary and epidemiological approaches to culture. It argues that the ritualized patterns of behavior that had been discussed by Radcliffe-Brown, Goody and others are to be explained in terms of the interaction of a variety of factors, some local and historical, others pertaining to general human dispositions. In particular, an evolved disposition to favor relatives can contribute to the development and stabilization of these behaviors, not by directly generating them, but by making them particularly "catchy" and resilient. In this way, it is possible to recognize both that cultural representations and practices are specific to a community at a time in its history (rather than mere tokens of a general type), and that they are, in essential respects, grounded in the common evolved psychology of human beings.

Communicate. We humans do it all the time, and most of the time we do it as a matter of course, without thinking about it. We talk, we listen, we write, we read - as you are doing now - or we draw, we mimic, we nod, we point, we shrug, and, somehow, we manage to make our thoughts known to one another. Of course, there are times when we view communication as something difficult or even impossible to achieve. Yet, compared to other living kinds, we are amazingly good at it. Other species, if they communicate at all, have a narrow repertoire of signals that they use to convey again..

An understanding of cause--effect relationships is fundamental to the study of cognition. In this book, outstanding specialists from comparative psychology, social psychology, developmental psychology, anthropology, and philosophy present the newest developments in the study of causal cognition and discuss their different perspectives. They reflect on the role and forms of causal knowledge, both in animal and human cognition, on the development of human causal cognition from infancy, and on the relationship between individual and cultural aspects of causal understanding. The result is a state-of-the-art, informative, insightful, and interdisciplinary debate aimed at the non-specialist.

What can be understood of other cultures? And what can we learn about people in general from the study of other cultures? In the three closely related essays that constitute this book and which have already created considerable controversy in their original French versions, and been rewritten and expanded for this edition, Dan Sperber discusses these fundamental issues of anthropology. In the first essay he analyses the way in which anthropology is written and read. In the second, he offers a novel rationalist alternative to cultural relativism, based on both anthropological and psychological arguments, and illustrated by his own fieldwork in Ethiopia. The third essay provides an assessment of the work of Lévi-Strauss, in which the arguments of the previous two essays are linked with an incisive critique of Lévi-Strauss' contribution to the study of cultural variation.

Our book Relevance (Sperber and Wilson 1986) treats utterance interpretation as a two-phase process: a modular decoding phase is seen as providing input to a central inferential phase in which a linguistically encoded logical form is contextually enriched and used to construct a hypothesis about the speaker's informative intention. Relevance was mainly concerned with the inferential phase of comprehension: we had to answer Fodor's challenge that while decoding processes are quite well understood, inferential processes are not only not understood, but perhaps not even understandable (see Fodor 1983). Here we will look more closely at the decoding phase and consider what types of information may be linguistically encoded, and how the borderline between decoding and inference can be drawn. It might be that all linguistically encoded information is cut to a single pattern: all truth conditions, say, or all instructions for use. However, there is a robust intuition that two basic types of meaning can be found. This intuition surfaces in a variety of distinctions: between describing and indicating, stating and showing, saying and conventionally implicating, or between truth-conditional and non-truth-conditional, conceptual and procedural, or representational and computational meaning. In the literature, justifications for these distinctions have been developed in both strictly linguistic and more broadly cognitive terms. The linguistic justification goes as follows (see for example Recanati 1987). Utterances express propositions; propositions have truth conditions; but the meaning of an utterance is not exhausted by its truth conditions, i.e. the truth conditions of the proposition expressed. An utterance not only expresses a proposition but is used to perform a variety of speech acts. It can..