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In this paper we discuss two issues addressed by Stanley in How Propaganda Works: the status of slurs (Section 1) and the notion of positive propaganda (Section 2). In particular, in Section 1 we argue contra Stanley that code words like ‘welfare’ are crucially different from slurs in that the association between the lexical item and an additional social meaning is not as systematic as it is for slurs. In this sense, slurs bring about a special kind of propagandistic effect, even if it typically concerns informal contexts rather than public debates. In Section 2, we consider positive propaganda and its relation to emotional effects. For Stanley, positive propaganda relies on the production of emotional effects, feature which risks to erode rational debates even if there is a good purpose behind. Instead, we argue that positive propaganda can work with no appeal to emotions. To this end, we focus on the use of ‘she’ as the default personal pronoun in academic writing and suggest that this measure can count as positive propaganda which rather than eroding rational debates by relying on emotional effects, closely resembles affirmative action aimed at counterbalance a pre-existing form of injustice and inequality.

While prototypical uses of slurs express contempt for targets, some reclaimed uses are associated with positive evaluations. This practice may raise concerns. I anticipate this criticism in what I dub the Warrant Argument (WA) and then defend the legitimacy of this kind of reclamation. For the WA, standard pejorative uses of slurs are problematic for assuming unwarranted connections between descriptive properties (e.g., being gay) and value judgements (e.g., being worthy of contempt). When reclaimed uses of slurs express a positive evaluation of their targets—the WA goes—reclamation fails to challenge the unwarranted link between descriptive properties and value judgements, and merely reverses the evaluation polarity from negative to positive. So, the WA concludes, reclaimed uses of slurs evaluating targets positively for belonging to a certain group make a similar moral error as derogatory uses of slurs (sections 2-3). The WA could lead us to condemn reclamation. To resist this conclusion, I draw a parallel with affirmative action, arguing that it can be morally permissible to balance an existing form of injustice by temporarily introducing a countervailing mechanism that prima facie seems to violate the norm of equality: even if the WA were right, it wouldn’t constitute an argument against the moral permissibility of reclamation in the case of most slurs (section 4). This line of argument in defense of pride reclamation may also serve to debunk the myths of reverse racism and reverse sexism (section 5).

The last decade saw a growing interest for hate speech and the ways in which language reflects and perpetuates discrimination, with two main focuses of interest: a linguistic-oriented question about how slurs encode evaluation on the one hand, and a philosophical and psychological question about the effects elicited by slurs. In this paper, I show how the two questions are deeply related by illustrating how a certain linguistic analysis of derogatory epithets – the presuppositional one – can shed light on non-linguistic issues, namely what effects the use of slurs produce, especially concerning discrimination. I present a presuppositional account of slurs (Section 2) and I show how such an analysis provides convincing explanations of other non-linguistic phenomena: in particular, I consider the ways in which slurs reflect and spread discrimination by illustrating how they work in conversation (Section 3). In Section 4, I argue that some features of slurs presented in Sections 2 and 3, namely the fact that they always target a category and the fact that the derogatory content that they convey is presented as not open to discussion, make slurs particularly dangerous tools. I conclude by briefly assessing the question as to how one should respond when exposed to the use of slurs.

Nell’ultimo decennio si è infittito il dibattito sul ruolo della filosofia sperimentale rispetto alla cosiddetta filosofia ‘in poltrona’ (‘armchair philosophy’). La discussione, che riguarda i metodi della filosofia analitica in generale, ha ricadute di grande interesse per la filosofia del linguaggio in particolare. In questo articolo presento un caso in cui una questione centrale nello studio dei termini espressivi – cioè se il contenuto offensivo delle espressioni denigratorie sopravviva o no nell’interazione con operatori semantici e in particolare con la negazione – è stata affrontata quasi contemporaneamente adottando metodi filosofici differenti: (i) in poltrona, (ii) attraverso l’applicazione di test linguistici e (iii) attraverso metodi sperimentali. I tre metodi – così diversi per tradizione e prospettive – offrono risultati convergenti. Casi come questi mostrano come una pluralità metodologica e un atteggiamento più ecumenico rispetto allo scontro tra filosofia sperimentale e filosofia ‘in poltrona’ non siano da temere ma anzi da perseguire.

In this paper, we identify and examine an overlooked strategy to counter bigoted speech on the spot. Such a strategy we call ‘bending’. To ‘bend’, in our sense, is to deliberately give a distorted response to a speaker’s harmful move – precisely, an ameliorative response, which may turn that move into a different, less harmful, contribution. To substantiate our proposal, we distinguish two ideas of uptake – interpretation and response – and argue for the general claim that a distorted response on the hearer’s part may end up transforming a speaker’s contribution. Patterns of distortion have been analyzed in the literature as unjustly undermining speakers’ agency and exacerbating oppression. Our analysis shows that, under certain circumstances, distortion can be employed to derail bigoted speech and thus serve the purposes of social justice. We close by discussing the virtues and limits of bending vis-à-vis a different, much-discussed, counterspeech strategy, i.e. ‘blocking’ (Langton 2018).