Dan Demetriou

Although most cultures have held honorableness to be a virtue of the first importance, contemporary analytic ethicists have just begun to consider honor’s nature and ethical worth. In this essay, I provide an analysis of the honor ethos and apply it to business ethics. Applying honor to business may appear to be a particularly challenging task, since (for reasons I discuss) honor has traditionally been seen as incompatible with commerce. Nonetheless, I argue here that two of the central virtues of the honor ethos—competiveness and magnificence—are perfectly apt ones for rich business executives, who plausibly can be expected to work more for prestige and the thrill of competition than for wealth itself. In addition to making top executives more honorable people, the virtues of competitiveness and magnificence would have positive social effects: honorable competitiveness would intrinsically dispose executives to shun anti-competitive practices, and magnificence would encourage tycoons to redistribute their fortunes voluntarily through philanthropy.

From Thomas Hobbes to Steven Pinker, it is often remarked that cultures of honor are destabilizing and especially dangerous to liberal institutions. This essay sharpens that criticism into two objections: one saying honor cultures encourage tyranny, and another accusing them of undermining rule of law. Since these concerns manifest differently in established as opposed to fledgling liberal democracies, I appeal to Western and African examples both to motivate and allay these worries. I contend that a culture of civic honor is perfectly capable of offering those with soaring ambitions all the civic distinction they could hope for—including civic immortality—without tempting them to seize undemocratic levels of power. And as for rule of law and public order, an “irrationally” defiant response to the indignity of state-sanctioned oppression has often animated citizens to resist illiberal regimes despite great peril. Thus, cultures of civic honor are not only compatible with, but sometimes necessary to, founding and maintaining liberal institutions.