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109Public Relations, Advocacy Ads, and the Campaign Against Absenteeism During World War IIBusiness and Professional Ethics Journal 11 (3): 129-163. 1992.
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Augmenting the household affluence constructJournal of Marketing Theory and Practice 10 (3): 13--32. 2002.
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The Effects of Ethnic Cues in Print Ads: An Application of Social Identity TheorySma Conference Proceedings 1 15-16. 2004.
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A critique and revision of the multidimensional ethics scaleJournal of Empirical Generalisations in Marketing Science 1 (1): 1--35. 1996.
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1Unintended Consequences of the US Television Ratings SystemDevelopments in Marketing Science 24 103--103. 2001.
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A multiple stakeholder perspective on responsibility in advertisingJournal of Advertising 36 (2): 5--13. 2007.
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75The Volitionist's ManifestoJournal of Business Ethics 23 (3). 2000.Many popular business strategies, such as re-engineering, core competency, and value engineering, may achieve short-term profits by antagonizing workers and alienating customers. We contend that self-actualized companies must create an ethical business environment grounded in three ethical principles. To suggest these principles, which characterize all "volitionist companies", we first review two typical problems and the questionable ways that some companies resolved them. Then, we discuss these…Read more
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Marginally performing salespeople: A definitionJournal of Personal Selling and Sales Management 19 67--74. 1999.
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Ethical codes and the advocacy ads of World War IIInternational Journal of Advertising 12 (4): 351--366. 1993.
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34Advertising: Questioning Common ComplaintsBusiness Ethics 2 (2): 87-93. 2006.’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.
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102Ethical antecedents of cheating intentions: Evidence of mediationJournal of Academic Ethics 6 (1): 51--66. 2008.Although the pedagogy literature indicates significant relationships between cheating intentions and both personal and situational factors, no published research has examined the joint effect of personal moral philosophy and perceived moral intensity components on students’ cheating intentions. Hence, a structural equation model that relates magnitude of consequences, relativism, and idealism to willingness to cheat, is developed and tested. Using data from undergraduate business students, the e…Read more
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1Creating a Values-Driven OrganizationRights, Relationships, and Responsibilities 295--316. forthcoming.
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2Motivators and enablers of SCOURing: A study of online piracy in the US and UKJournal of Business Research 63 (9): 1095--1102. 2010.
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An improved scale for assessing patients' trust in their physicianHealth Marketing Quarterly 19 (1): 23--42. 2001.
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Revising the structural framework for marketing managementJournal of Business Research 57 (9): 923--932. 2004.
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New Mexico State UniversityRetired faculty
Las Cruces, New Mexico, United States of America
Areas of Specialization
| Epistemology |
| Applied Ethics |
| Normative Ethics |
| Philosophy of Social Science |
Areas of Interest
| Epistemology |
| Applied Ethics |
| Normative Ethics |
| Philosophy of Social Science |