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Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspectiveJournal of Current Issues and Research in Advertising 31 (2): 41--66. 2009.
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1Violent commercials in television programs for childrenJournal of Current Issues and Research in Advertising 25 (1): 61--69. 2003.
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1Advertising Ethics: It's More than Avoiding Deception and Protecting ChildrenAdvertising Research 253--268. forthcoming.
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The vignette method in business ethics research: Current uses and recommendationsSma Conference Proceedings 1 261--265. 1996.
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Ethnic Identity in Advertising: A Review and Meta-analysisJournal of Promotion Management. forthcoming.
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1A rapprochement between advertisers and JungiansCurrent Issues and Research in Advertising 13 105--123. 1991.
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The anti-trust implications of relationship marketingJournal of Business Research 57 (11): 1211-1221. 2004.
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1639Program-length commercials and host selling by the WWFBusiness and Society Review 106 (4): 379--393. 2001.
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Secretly-Sponsored Anti-Green Ads and Environmental Legislation: The Fairness Doctrine RevisitedEthics and Critical Thinking Quarterly Journal 1. 1996.
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The Eight Ds: A Framework for the Discipline of Marketing ManagementPhilosophical Explorations. forthcoming.
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New Mexico State UniversityRetired faculty
Las Cruces, New Mexico, United States of America
Areas of Specialization
| Epistemology |
| Applied Ethics |
| Normative Ethics |
| Philosophy of Social Science |
Areas of Interest
| Epistemology |
| Applied Ethics |
| Normative Ethics |
| Philosophy of Social Science |