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106Ethical antecedents of cheating intentions: Evidence of mediationJournal of Academic Ethics 6 (1): 51--66. 2008.Although the pedagogy literature indicates significant relationships between cheating intentions and both personal and situational factors, no published research has examined the joint effect of personal moral philosophy and perceived moral intensity components on students’ cheating intentions. Hence, a structural equation model that relates magnitude of consequences, relativism, and idealism to willingness to cheat, is developed and tested. Using data from undergraduate business students, the e…Read more
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1Creating a Values-Driven OrganizationRights, Relationships, and Responsibilities 295--316. forthcoming.
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2Motivators and enablers of SCOURing: A study of online piracy in the US and UKJournal of Business Research 63 (9): 1095--1102. 2010.
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An improved scale for assessing patients' trust in their physicianHealth Marketing Quarterly 19 (1): 23--42. 2001.
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Revising the structural framework for marketing managementJournal of Business Research 57 (9): 923--932. 2004.
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Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspectiveJournal of Current Issues and Research in Advertising 31 (2): 41--66. 2009.
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1Advertising Ethics: It's More than Avoiding Deception and Protecting ChildrenAdvertising Research 253--268. forthcoming.
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1Violent commercials in television programs for childrenJournal of Current Issues and Research in Advertising 25 (1): 61--69. 2003.
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The vignette method in business ethics research: Current uses and recommendationsSma Conference Proceedings 1 261--265. 1996.
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1A rapprochement between advertisers and JungiansCurrent Issues and Research in Advertising 13 105--123. 1991.
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Ethnic Identity in Advertising: A Review and Meta-analysisJournal of Promotion Management. forthcoming.
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The anti-trust implications of relationship marketingJournal of Business Research 57 (11): 1211-1221. 2004.
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1657Program-length commercials and host selling by the WWFBusiness and Society Review 106 (4): 379--393. 2001.
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New Mexico State UniversityRetired faculty
Las Cruces, New Mexico, United States of America
Areas of Specialization
| Epistemology |
| Applied Ethics |
| Normative Ethics |
| Philosophy of Social Science |
Areas of Interest
| Epistemology |
| Applied Ethics |
| Normative Ethics |
| Philosophy of Social Science |