S. S. Sharma

The book discusses public policy, business strategies, building diverse and inclusive societies, securing climate justice, and building business resilience for the future, analyzing India and Europe simultaneously with the help of comparative design along with dedicated chapters on single country or region from the two entities. Situated in the contemporary times, the book dives into some of the most pressing issues of our times in two entities known for their diverse societies and democratic outlook. The book delves into domestic and international aspects when looking at the formulation and implementation of public policy. It also deals with the changing geo-political realties and how that has impacted domestic concerns and policies. From literature and theoretical contributions, the book has quantitative and qualitative chapters suitable for expert as well as general reading. This book is a valuable resource not just for university students, but research community, think tanks and people in governance; largely those involved in public policy. Importantly, this book would also serve as an important resource for scholars of international studies. The scholars of comparative public policy would find this book a much need addition to the field as the book looks at public policy from a comparative lens apart from single-country cases studies. Finally, given the relevance, scope, and access of understanding, the book can be read by anyone interested in workings of public policy, India, or Europe.

Achieving the internationally agreed-upon UN 2015 Sustainable Development Goals while also bettering the quality of life for women requires, first and foremost, investing in women as human beings and individuals by strengthening their social, economic, political, educational, mental, emotional, and legal capacities. Secretary-General Antonio Guterres has stated, “Not until the half of our population represented by women and girls can live free from fear, violence, and everyday insecurity can we truly say we live in a fair and equal world.” The chapter traces down the ancient Indian philosophy of eulogizing women as the creations of God, who were kept on a high pedestal and worshipped, to the advancements made by women in all spheres during those times. It is followed by an overview of modern Indian women whose position in contemporary India is paradoxical despite many achievements to their credit. This chapter also examines the strategies for achieving an equal future for women in modern India through STEM streams and how equality, diversity, and inclusion may serve as catalysts for advancing women’s empowerment and removing obstacles hindering their professional and personal development.

Science enabled us to develop the techniques for sustainable development by focussing on five main components, namely, knowledge, skills and techniques, invention, understanding, and application. However, uncertain and serious disruptions like disasters can be copped doubtlessly only with technological innovations. Better understanding of research and development is the key component in developing innovative techniques for a better tomorrow. In this chapter, we will correlate the science, technology, and innovation (STI) by elaborating on the distinct components for the technological innovations, which are inevitable to achieve the goals of sustainability, inclusivity, and resilience in risk reduction. This further includes the discussion on the cross-incubation programmes, joint research programmes, sharing of work between collaborating agencies, extended network of science and innovation counsellors, technology institutions, and industry-academia collaborations. The efforts or activities like creation of social enterprises, improvement in the indigenous knowledge systems, etc., which are required to bridge the emerging academia-industry and technology-social impact gaps, will also form the subject matter of this endeavour.

The story of energy is changing in front of our very eyes. In a short span of 10 years, utility-scale electricity generation based on wind and solar energy has become cheaper than coal and natural gas. The majority of automotive manufacturers are converting their manufacturing to electric vehicles, which are now visible everywhere and are ramping up 60% annually. None of these things were anticipated, even as recently as 2010. The world’s leading industrial players and energy organizations, such as the IEA and US-EIA, have consistently underestimated the growth of the new industry verticals of PV, wind, EVs, and battery storage, sectors that are now undergoing massive disruption. It is well known that the incumbents have a hard time with disruption. But it is amazing that the disruption is accelerating and is occurring rapidly across a broad range of technologies – energy, communications, computing, medicine, finance, manufacturing – and all at the same time! Is it just coincidence or are there underlying common factors? In the case of energy, has most of the change already occurred, or is this a new paradigm that we have to adapt to? Unless we understand the underlying factors that are driving the disruptions, we cannot evolve a strategy to manage the change that is occurring. History has shown us that major changes and transformations do not occur so fast – so what is driving this change? This is a complex set of seemingly unrelated issues that we need to unpack to really understand what is happening.

In a very possible ENERGY 2040 utopian scenario, energy will be abundant, equitable, and sustainable. Materials will be processed using clean renewable energy. Buildings will become energy self-sufficient. Organic industrial feedstock materials will be made from carbon extracted from the air. Industrial processes, such as metal extraction, cement, fertilizers, desalination, and direct carbon capture will operate using clean energy, and will not generate carbon emissions. New appliances will be developed that are more energy efficient, including for cooking, heating, and cooling, allowing system optimization to manage the variability of the primary generation resource. The technologies, or better still, deep tech, that can enable such a future may already be here in a research lab—ready to follow a process of “Innovation by Design” to get to market along an accelerated timeline. Decarbonization and climate change will have both been addressed because we did the profitable thing, and it was also the right thing to do for society, and for our planet. We have a once-in-lifetime chance to align our efforts for economic growth and climate change, by harnessing the forces of innovation, and by accelerating time from science-to-impact at scale.

This section summarizes the story of 6000 years of human innovation and achievements in the critical life-enabling field of energy. It looks deep into the complex mosaic of energy, especially as it has developed, and provides an understanding of the intertwined framework that includes dimensions of science, technology, innovation, policy, economics, resource constraints and random geopolitical events. Over much of this period, science and technology have moved relatively slowly, allowing time for laws and policies to stay generally aligned with the changes that technological innovation was bringing. Until the middle of the twentieth century, science generally lagged technology, and innovation was often driven by market need and by people with hands-on experience in a field, and not from a fundamental understanding of the underlying scientific principles (which were often not known when the solutions were being devised). By 2000, this had substantially changed. Scientific knowledge now provided the underpinnings of discovery and innovation, and the ability to predict and model/simulate phenomenon and behavior that simply could not be done without this knowledge. Further, today, exponential technologies are allowing us to innovate faster and to reduce risk and time to market. This succinct summary provides a rearview mirror to how energy has impacted our society, economic growth, environment, climate, and our ability to enhance and accelerate innovations to overcome the contemporary challenges.

As the energy transition accelerates and scales, the grid could serve as a critical enabler. It is the backbone that connects fast-growing economical renewable energy sources with new loads, such as electric vehicles that are growing equally fast, but with little to no coordination with the grid. The grid also needs to transition from a centralized passive grid to a decentralized active grid, representing a new and, as yet, unproven control and operating paradigm, while at the same time maintaining the reliability and cost levels that utility customers have grown accustomed to. We clearly see the clash between fast-moving risk-taking commercial sectors and conservative risk-averse regulated sectors. With the complexity of so many fast-moving technologies and sectors, all intersecting through the grid (which is itself changing very slowly), the future may not only be difficult to predict, but it may also be unknowable. How do we plan for such a future, how do we make investment decisions, what actions do we take today, and how do we course correct when we have to adapt to unexpected realities on the ground? Finally, we need to ask the question that as these new technologies take us toward a sustainable energy future, will the Least Developed Countries (LDCs) be left behind once again? These are vexing questions, the answers to which will shape the future that we will create, for ourselves, and for our future generations.

The world seems to be poised on the edge of a precipice, careening toward an unsustainable level of carbon emissions that is accelerating the pace of climate change, a factor that imperils our economic well-being and our very existence. With the best of intentions, twentieth century technology, policies, and financial instruments have been unable to address the challenges, setting up the mitigation of climate change as a Faustian bargain between economics and sustainability. We believe that new and rapidly evolving twenty-first century technologies with steep learning rates, high modularity, and the ability to scale rapidly are offering us a unique opportunity to reimagine the world we live in. We are at the cusp of a fundamental transformation in our lives, and many things we take for granted will need to be revisited. We believe that deep decarbonization should be an outcome of doing things that are economically the right thing to do, and where minor tweaks to policy can initiate the virtuous cycle. For the first time, there is an opportunity that these new technologies will be good for our wallet, and also for the planet! Done right, we feel there is a good chance that this can also be accomplished in a timely manner.

Many of the energy transition-related technologies – PV, wind, storage, EVs, electrification – are seeing rapidly declining prices and are rapidly growing – but they need the grid to connect to equally fast-growing loads. The grid, which essentially functions like a bridge, needs to connect 1000’s of gigawatts of next-generation clean energy sources waiting to come online, with clean energy users wanting it because it makes economic sense. But the bridge to connect the two is not set up to manage the new traffic. Given the regulated structure of utilities, low competence in new technologies, low R&D expenditure, and slow processes for bringing new technologies onto its system, it is not clear that the electricity sector is positioned to act in a timely manner to meet the emerging requirements. On the other hand, for the first time, the lower cost technologies with steep and sustained learning curves that are driving the energy transition have the potential to achieve our economic goals while meeting our decarbonization goals. In other words, we can successfully address the highly divisive issue of climate change versus economic growth, not by being in conflict with each other, but by aligning the two goals of economics and climate! This is historic because at no other time has it been possible to solve the challenge of economic prosperity while ensuring that our planet’s living ecosystem can be sustained. This is a once in a lifetime opportunity that we must seize, but it will be challenging.

In this chapter we explore viable pathways based on market forces that can get us to a desirable energy future by 2040, and which can in turn help us achieve decarbonization goals by 2050. We seek scalable exponential technologies with steep learning curves that simultaneously address economics and decarbonization. We have shown that exponential technologies can move and grow fast for adoption. However, the grid which is the bridge or the glue that connects everything together in this future decarbonized world will be highly challenged to evolve at the required pace. If utilities and regulators do not move quickly and steer the architecture and evolution of a new future grid that has the characteristics we need, it is likely that the exponential technologies will grow in an uncoordinated manner, and we may then have a chaotic scenario. A preferred solution is to tweak the regulations slightly so that regulated utilities and the technology suppliers can work together, using existing grid assets to the extent possible, and augmenting them with additional layers of twenty-first-century clean technologies, so as to ensure a smooth transition to a desirable future energy system. We want to caution against techno-optimism, where we assume that the simple existence of technical capability solves all problems instantly—but we also do not support techno-pessimism, where one feels that change at the scale we want is simply not possible. Just because it is a heavy lift does not mean we cannot do it.

In this chapter, we see that a major gap exists in how we (at least in the US) translate deep-domain discoveries and disruptive innovations to market to drive impact at scale. We believe also that unless we can drastically shorten the time and reduce the cost of this translation, many key technologies that can address the many challenges we are facing will not see the light of day. Nowhere is this more important than in the fields of energy and its impact on climate change. These hidden technology gems possibly hold the key to a prosperous and sustainable society, particularly if we can achieve this over the next 10–20 years. We saw that just a few disruptive scientific advances, starting from around the 1950s, semiconductors, new materials, processing of materials at the nanometer scale, and digitalization have radically changed our world. We suspect that these technologies may only represent the tip of the iceberg, and that there are likely thousands of other promising technologies that are stuck in an “innovation logjam” in our research labs and centers. We explore new mechanisms to accelerate the transition from “science to impact at scale” for new solutions that can address the dual issues of economic growth and climate change, and which can have impact at scale in a timely manner. This may have seemed to be impossible in the past, but the last 20 years has taught us that new technologies can emerge from nowhere and disrupt large mature industry sectors.

We have seen that many innovations are progressing furiously, but they also create a challenge of integration with other fast-moving sectors to achieve desired societal outcomes. Our inability to track the possible intersection and convergence of these vectors makes it very difficult to predict what the future will look like, even a short 20 years out. But a few things are becoming clear. Technologies with steep learning rates that are close to economic breakeven, which address global market opportunities, and can move at high velocity, are likely to succeed regardless of the level of opposition from incumbents. We see the level of upheaval and disruption that has been caused by only a few select technologies, where these technologies have shown great potential in terms of solving some of our most pressing problems. But this also raises the question—are there other such high-impact technologies available in research labs today, and if those could have an impact by 2040? With emergence of these fast-moving exponential technologies, the traditional processes of tech transfer may be challenged. Also, who is doing the work needed to accelerate the translation? As we shall see in this chapter, the roles of academia, research labs, and industries have shifted substantially over the last 30–40 years. Industrial corporations have virtually abandoned doing fundamental research and translation. Similarly, utilities do not do active research in the new emerging areas. So, who can fill this major gap? Who is best positioned to commercialize energy innovations for societal impact?

As propositional attitude reports emerge late in children, some philosophers argue that it is a learned process based on language. However, others take them as the existing structural basis of the human mind. If we assume tentatively that some innate mechanism exists or that such attitudes are the very structural basis of the human mind, then it raises the question: What turns on this mechanism? Or what kind of instantiation is required so that it becomes active? (as opposed to laying passive for some duration). Indeed, language seems to play a considerable role in the activation or emergence of propositional attitudes. The paper revolves around this debate. Part one describes propositional attitudes as special and complex intentional states because of their self-ascriptive nature. The second part analyses the nature of this ability. The third part elaborates on the possible role of ‘conceptual metaphors’ in the development of such ability. We propose the possibility of conceptual metaphors underlying the birth of the robust first-person perspective or unique psychological/inner self as an abstract domain or category in the developmental stage.

This book provides a detailed insight into the amalgamation of the healthcare and hospitality sector, which brought forward the concept of healthcare tourism or medical tourism. There have not been comprehensive resources in this particular area. The available quality resources focus on the Western world. Countries like India are an upcoming and one of the most favored destinations for medical tourism, and this trend is going to increase exponentially in the coming years. This book is developed in a very simple and lucid manner to enable even a layman to grasp the key components of the healthcare and hospitality sector at different levels and gradually link it to the present scenario where factors like accreditation, health insurance, corporatization, and public policy make an impact. Scholars in these sectors attempt to provide the recent trends and prospects supported with updated information. Therefore, it can solve the problem of a single source of detailed information relevant to different yet interconnected industries with a focus on developing countries.

The following article has been retracted from publication in the Taylor & Francis journal New Genetics and Society. I. Priya, S. Sharma, I. Sharma, R. Mahajan and N. Kapoor, A review of 45 candidate genes: association of single nucleotide polymorphism to schizophrenia risk, New Genetics and Society https://doi.org/10.1080/14636778.2018.1481740. Version of Record published online 13 July 2018. The editorial office of the journal inadvertently processed the paper through the online submission system without proper peer review or requisite checks. This has now been remedied and the journal and publishers apologise to the authors that this occurred. Journal processes and checks have now been reviewed and updated so that all best efforts are made to ensure this does not occur again. © Taylor & Francis/Journal owner.

This study examines the impact of regulatory changes on seven distinct corporate governance determinants of asset quality in Indian banks. We focus on the Companies Act of 2013 and the Insolvency and Bankruptcy Code of 2016, two key pieces of legislation that have significantly impacted the Indian banking industry. Using the General Method of Moments, a dynamic panel data method, we analyze data from 45 Indian public and private sector banks from 2010 to 2019. Our results suggest that board functioning contributes more to the reduction of non-performing assets after the passage of the Companies Act. However, the impact of special committee activity, ownership concentration, and intensity of board activities has worsened. As far as the Insolvency and Bankruptcy Code of 2016 is considered, it has reduced the negative impact of special committee activity and board functioning on asset quality. Our study addresses the endogeneity issue, frequently encountered in previous research on corporate governance determinants of asset quality. This study makes a valuable contribution to the literature by providing insights into the impact of regulatory changes on corporate governance determinants of asset quality in Indian banks. Our research also provides a benchmark for other emerging economies to define their legal frameworks. We suggest further study of the factors, particularly board independence and gender diversity in light of the Acts.

This chapter considers the problem of divine hiddenness as an issue potentially if not explicitly addressed by the prominent 20th century proponent of Gauḍīya Vaiṣṇavism, A. C. Bhaktivedanta Swami Prabhupāda (1896-1977). In a four-part argument, Prabhupāda’s identifying Kṛṣṇa as the perfect teacher, particularly in his role as Arjuna’s teacher in the Bhagavad-Gītā, enables consideration of how the divine hiddenness issue is resolvable, particularly by framing awareness of God’s existence and understanding of divine attributes as an educational process encapsulated by the word “yoga”. This approach further enables appreciation of the bhakti-yoga perspective—in its celebration of divine absence—as an inversion of divine hiddenness as a philosophical problem into a theological solution to the adept’s acute sense of divine absence, even while perceiving evidence of God’s existence at every turn.

Transgender community in India has been a subject of systematic discrimination for centuries and because of this discrimination, the access to right to health of the community has been in a chokehold. The Supreme Court through its judgment in NALSA paved the way for progressive and affirmative rights for the community and there were a lot of expectations from the Transgender person Act, 2019 but the Act has simply failed to deliver. Especially in the healthcare front, the policies in India have been inadequate to say the least. This article explores how in India there is no systematic right to health and hence, it is essential that there must be a law that confers it and in case of the transgender persons, this legislative intervention becomes imperative. Another facet of this article is the possible justifications for the State to provide gender affirmative healthcare services. I build upon the already existing principles such as autonomy and medical necessity.

Access to energy is essential for our daily lives, economic growth, environment, and sustainability. However, our use of fossil fuels has contributed to global climate change, which poses a significant threat to society and life on this planet. Yet, it has been challenging to reconcile the perceived conflict between economics and climate change, which has created deep divisions in our society. ENERGY 2040: Aligning Innovation, Economics, and Decarbonization provides a holistic and comprehensive analysis of the ongoing energy transition and its underlying causes. It presents a viable path to meet the energy, economic, and climate goals by weaving together science, technology, economics, policy, entrepreneurship, and geopolitics. The book presents a captivating narrative that brings together a range of topics, including new and disruptive technologies with steep learning rates, the challenges of the future power grid, the democratization of energy, and reducing the timeline from science to impact at scale. It also explores the complex role of scientific research, disruptive deep tech, entrepreneurship, and policy in accelerating this energy transformation. This book is a must-read for anyone interested in understanding the future of energy. Whether you're a scientist, energy-industry practitioner, policymaker, investor, student, or concerned citizen, this book offers critical insights into the complex and evolving world of energy, innovation, decarbonization, and climate change.

Communication is an essential part of human life, which makes human beings different from other creatures on this universe. It is through communication that the whole world is connected, and thus, it has become a global village in this twenty-first century. In the field of medical tourism, one cannot ignore the role of communication. In fact, communication is the heart of medical tourism that makes it possible. Medical tourism in India is an emerging concept nowadays, and it will not be possible without proper communication. The process of communication begins at the initial stage of medical tourism when the patient and his/her relatives start thinking of opting for that. From that point onward, in all the stages of medical tourism, proper communication needs to take place. Taking from the application to travel to another country for medical treatment to the return from the host country, communication is an important factor. It is only through proper and effective communication that the patient and his/her relatives are convinced to travel to another place for medical treatment. The medical tourists are apathetic towards medical tourism in India because of the problems they would have to face due to lack of translators at the hospitals. Good interpreters fluent in using various languages are rarely available at good and reputed hospitals, which impacts negatively on the enhancement of medical tourism in India. Therefore, it is the need of the time now to find a way out to cope with this lacuna to enhance the scope of medical tourism in India.

Quality of patient care is how a hospital delivers care for the patients and they ensure safe, effective, efficient, and equitable medical services, which conform to accreditation standards. Accreditation is a formal process to ensure delivery of safe, high-quality healthcare based on standards and processes devised and developed by healthcare professionals for healthcare services. The concept of Accreditation dates back to the 1860s when Florence Nightingale collated hospital statistics and analyzed them. In India, healthcare accreditation dates back to 2005 when they launched an independent accrediting agency called NABH. In the healthcare arena, there are two umbrella accreditation organizations, which are called “the accredited of the accreditors.” These two are “The International Society for Quality in Health Care” (ISQua) and “United Kingdom Akkreditering Form” (UKF). These umbrella organizations endorse many of the global accreditation organizations.For medical tourism patients, accreditation is an assurance of providing high standards of safety and quality medical care. The quality of medical services cannot be experienced prior to availing the treatment modalities; usually, international patients select hospitals based on their quality accreditation. Maximization of patient care quality and minimization of risks associated with medical care are the two important constituents to build safer hospitals. These twin key concepts can be accomplished through the accreditation of healthcare institutions. Medical tourism patients are ensured to get standardized healthcare services regardless of whether the patient is in the USA, Canada, United Kingom, Singapore, or in India. Evidently, standardization through accreditation is a great risk reduction methodology and strategy proven effectively across different nations globally.

Medical tourism (also called medical travel or health tourism) refers to the practice of traveling across international borders to obtain healthcare. The main motivation that attracts foreign patients is the low cost of medical treatment. Other factors included excellent medical facilities and cultural and religious similarities. Medical tourism also helpful for developing country and help to strengthening of health services to developing countries. Therefore, The Ministry of India, Tourism and Government has taken several steps to promote as a Medical and Health Tourism like New category of “Medical Visa” has been introduced, Guidelines for accreditation, FRRO Registration of Medical Patients, The dead body transfer or funeral process for Foreigner. Also developing countries have built regulatory policies, medical ethics, and many acts to help in medical tourism like Transplantation of Human Organ Act, Consumer Protection Act for strengthening of healthcare sector. Accreditation in different segments of the healthcare sector, such as hospitals and laboratories, is also helpful in building trust among patients, improving the quality of care and streamlining processes in the healthcare sector. It also aids in enhancing medical tourism and maintaining medical ethics. This chapter is going to be helpful and provide guidance to Hospital who are going to develop Medical Tourism as well as patients who are going to plan to take medical treatment in developing countries.

Medical tourism happens when people travel to a different country to get therapeutic, surgical, or dental services. Medical tourists may visit developing or developed nations for the most prevalent types of medical reasons. Medical tourism, a rapidly growing component of the healthcare industry, has unique issues for both public health and clinical medicine. Patient travels for medical tourism services may have an impact, depending on whether nations such as India, Mexico, Singapore, Malaysia, Thailand, Cuba, or Brazil import medical tourism services. Medical tourists, particularly overseas travelers, have unique health concerns that should be addressed in addition to following standard travel health precautions. People suffering from follow-up care during treatment, language problems, a shortage of staff, hospital accreditation, and poor service quality are some of the consequences that may affect the public during medical care. Some of these requirements, such as follow-up care after treatment and correct paperwork, include the need for appropriate post-procedure care as well as the necessity to ensure that present medical issues have stabilized enough for travel.

Ethical behaviour, in its simplest terms, means knowing and doing what is right. Nevertheless, the main difficulty is how to define the word 'right'. For this purpose, various individuals, cultures and religions have thus far portrayed it in different ways. The present study reflected on the Islamic society, wherein ethical leadership has been one of the most effective factors in its continuation of life and success, with a vital role in its growth, development and progress. Accordingly, the relationship between ethical leadership and the voice of Muslim employees in Kuala Lumpur, Malaysia, in 2021, as the statistical population (n = 2500) was analysed. For this purpose, a standard questionnaire was used to collect the necessary data, whose validity was confirmed by the construct validity in the Linear Structural Relations (LISREL) software and its reliability was checked via the Cronbach's alpha in the Statistical Package for the Social Sciences (SPSS) software. Besides, path analysis was utilised to test the research hypothesis. Confirmatory factor analysis was correspondingly implemented to examine the data. Ultimately, the study results revealed a significant positive relationship between ethical leadership and the voice of Malaysian Muslim employees (p = 0.80; t = 5.02). CONTRIBUTION: Based on the literature review and the results of this study, ethical leadership can motivate Muslim citizens to participate in decision-making processes and even allows them to express their creative ideas in organisations and society.

Although spiritual practices such as prayer are engaged by many to support well‐being and coping, little research has addressed nurses and prayer, whether for themselves or facilitating patients' use of prayer. We conducted a qualitative study to explore how prayer (as a proxy for spirituality and religion) is manifest—whether embraced, tolerated, or resisted—in healthcare, and how institutional and social contexts shape how prayer is understood and enacted. This paper analyzes interviews with 21 nurses in Vancouver and London as a subset of the larger study. Findings show that nurses' kindness can buffer the loneliness and exclusion of ill health and in this way support the “spirit” of those in their care. Spiritual support for patients rarely incorporated prayer, in part because of ambiguities about permission and professional boundaries. Nurses' engagement with prayer and spiritual support could become a politicized site of religious accommodation, where imposition, religious illiteracy, and racism could derail person‐centered care and consequently enact social exclusion. Spiritual support (including prayer) sustained nurses themselves. We propose that nursing's equity‐oriented knowledge encompass spirituality and religion as sites of exclusion and inclusion. Nurses must be supported to move past religious illiteracy to provide culturally and spiritually sensitive care with clarity about professional boundaries and collaborative models of spiritual care.

The influence of externally focused organizational capabilities on the generation of proactive environmental strategies was examined under contingenteffects of uncertainty in the general business environment in 134 North American and European ski resorts. Capabilities of strategic proactivity and continuous innovation were found to be associated with proactive environmental strategies. Managerial perceptions of uncertainty in the general business environment were found to moderate the deployment of the capability of continuous innovation at all levels of uncertainty and stakeholder engagement at low and average levels of uncertainty. The study contributes to the resource-based view by illuminating an important contingency under which these capabilities are likely to be deployed to generate such a strategy.

Family ownership and/or involvement in the business have rarely been adopted as a discriminating variable in organizations and the natural environment or sustainability research. Family firms introduce a dynamic that is different from professionally run firms. This paper develops a theoretical framework to show that family firms whose dominant family coalition shares a vision of sustainability will be more likely to develop and deploy their organizational capabilities for a sustainability strategy. In family firms with a shared vision of sustainability, familiness, localness, long-term orientation, and family identity will have a positive mediating effect on the deployment of organizational capabilities for a proactive sustainability strategy.