Mihaela Frunza

Feminist authors claim that many of the advertising messages are promoting stereotypical images of the genders. However, if in social sciences, gender stereotypes have been facilitated and enforced by religious ideologies, the connections between gender stereotypes in advertising and religious ideologies remain to be investigated. The purpose of this paper is to analyze these connections. Using the tools and methods of philosophy of communication, the paper attempts to emphasize a double discourse of advertising: an external one that derives from existing religious ideologies, and an internal one that borrows the structure and elements of modern religiosity. If the first one is enforcing the gender stereotypes, the second one is more innovative and less related to stereotypical images of genders. When advertising is approached from the perspective of philosophy of communication, its most conspicuous aspect is its narrative dimension. One way in which narratives of advertising are constructed is in the form of myth. We can see that, in some circumstances, advertising has a function similar to myth, or includes structures of depth coming from the world of myth or of religion understood in a broader sense. The power of those elements is derived not from the realm of merchandise value, but from the one of traditional mentalities and cultural representations. In order to illustrate my research on the relation between gender, religion and advertising, I choose a sample of ads, that I analyze using the tools of philosophy of communication. Thus, my research has led me to a nuanced understanding of the relation between gender stereotypes and religion in advertising

This paper analyses the relations between feminism and its various ideological cores. Three tendancies are discussed here: acceptance of the ideological core, criticism and rejection of this core and, more intricately, acceptance of one core and rejection of the other. The emphasis is placed on Anglo- American second-wave liberal feminism, whose ideological nature is almost unanomously accepted, in all the meanings of the term – positive, negative, and neutral. The author adopts Christine di Stefano’s idea, that a qualified use of the word „ideology” is preferable to the neglect (that never- theless must accept the presence) of the term

The main purpose of this article is to explore, from an ethical perspective, one particular branch of what is today called “spiritual medicine”: namely, prayer therapy. Several landmark studies in the literature will be thoroughly examined, respectively the classical study of Byrd (1988), the replica of Harris et al. (1999), and the controversial study of Leibovici (2001). Beginning with these studies and the related controversies surrounding them, the religious features and ethical consequences of prayer therapy are investigated. The ethical aspects of prayer therapy – the informed consent issue, the issue of respecting bioethical principles, and the issue of medical competence in offering such techniques – are thoroughly addressed. Finally, an alternative way of framing the prayer therapy discussion is offered, in the context of public-private dichotomy

The present text discusses several aspects of the institutional crisis of philosophy in the Romanian educational system after 1989. On the one hand, at the level of university educational system, one may note the marginalization of philosophy programs, due to young people’s decrease of interest for those specializations that do not provide immediate benefits for rapid integration in and well-paid jobs on the labor market. This entails direct consequences for the type of financing and creates functional difficulties in the university system. On the other hand, the diminution of the presence of philosophy at the level of high school curricula has given rise to a crisis manifested through the negative consequences on the necessity for humanist education of the young people, upon the social prestige of philosophy, and upon the possibility of philosophy graduates’ insertion on the labor market