Winfried Nöth

In several of his papers, Charles S. Peirce illustrates processes of interpreting and understanding signs by examples from second language vocabulary teaching and learning. The insights conveyed by means of these little pedagogical scenarios are not meant as contributions to the psychology of second language learning, but they aim at elucidating fundamental semiotic implications of knowledge acquisition in general. Peirce's semiotic premise that a well-understood sign is one that represents an object and creates an interpretant is essential to the understanding of how new words and signs in general can be taught and learned. The article argues that Peirce's theory of the object of the sign, especially of the necessity of collateral experience of the object of a sign, can help to understand the riddle posed by of the Meno paradox of the impossibility of learning what we do not yet know. It examines the semiotic implications of the didactic methods of teaching and learning through translation, ostension, mental and real images, as well as metacognition, and it shows how icons, indices, and symbols are essential to learning new words

Ecosemiotics is the study of sign processes (semioses) in relation to the natural environment in which they occur. The paper examines the cultural, biological, and evolutionary dimensions of ecosemioses on the basis of C. S. Peirce's theory of continuity between matter and mind and investigates the ecosemiotic dimensions of natural signs. Ecosemiotics and the semiotics of nature are distinguished from pansemiotism, and the coevolution of sign processes with their natural enviromnent is discussed as a determining factor of ecosemiosis.

Protosemiotics is the study of the rudiments of semiosis, primarily in nature. The extension of the semiotic field from culture to nature is both necessary and possible in the framework of Peirce's semiotic theory. Against this extension, the critique of pansemiotism has been raised. However, Peirce's semiotics is not pansemiotic since it is based on the criterion of thirdness, which is not ubiquitous in nature. The paper examines the criteria of protosemiosis in the domain of physical and mechanical processes.

Contrary to the early media semioticians' claim that semiotics is a metalanguage of the media and the media are a metalanguage of reality, the present paper gives evidence of how the media represent a world that is itself highly mediated. It is argued that media representations involve self-referential loops in which communication turns out to be communication about communication, reports are reports about reports, and mediations are mediations of mediations. Self-reference in the media is interpreted as a symptom of postmodernity with its tendency towards historical self-reflection in scenarios in which even catastrophic current events are being interpreted as mere media events or even déjà-vu scenarios in a culture in which everything seems to have been said and shown before.

Are pictures signs? That pictures are signs is evident in the case of pictures that “represent”, but is not “representation” a synonym of “sign”, and if so, can non-representational paintings be considered signs? Some semioticians have declared that such pictures cannot be signs because they have no referent, and in phenomenology the opinion prevails that they are not signs because they are phenomena sui generis. The present approach follows C. S. Peirce’s semiotics: representational and non-representational pictures and even mental pictures are signs. How and why pictures without a referent can nevertheless be defined as signs is examined on the basis of examples of monochrome paintings and historical maps that show non-existing or imaginary territories. The focus of attention is on their semiotic object and, in the case of non-representational paintings, on their interpretation as genuine icons, not in the sense of signs that represent most accurately, but in the sense of signs that represent nothing but themselves, i.e., self-referential signs.