Jacob Dahl Rendtorff

This article summarizes some of the results of the BIOMED II project “Basic Ethical Principles in European Bioethics and Biolaw” connected to a research project of the Danish Research Councils “Bioethics and Law”. The BIOMED project was based on cooperation between 22 partners in most EU countries. The aim of the project was to identify the ethical principles of respect for autonomy, dignity, integrity and vulnerability as four important ideas or values for a European bioethics and biolaw. The research concluded that the basic ethical principles cannot be understood as universal everlasting ideas or transcendental truths but they rather function reflective guidelines and important values in European culture. The method of the research was conceptual, philosophical analysis of the cultural background of the four values or normative ideas that people use and find important in their existence. Moreover, this was combined with analysis of empirical legal material and policy documents. Also, a number of qualitative interviews with relevant experts were carried out. Another important result of the BIOMED project was the partner's Policy Proposals to the European Commission, the Barcelona Declaration, unique as a philosophical and political agreement between experts in bioethics and biolaw from many different countries. The Policy Proposals are reprinted here at the end of the article

This article discusses Michael Porter’s paradigm of creating shared value based on the criticism of corporate social responsibility by Milton Friedman in the perspective of contemporary debates on legitimacy and good corporate citizenship. This is a development of the argument presented by Jacob Dahl Rendtorff concerning the liberal property rights paradigm of business ethics in his book Responsibility, Ethics and Legitimacy of Corporations. This article discusses the work that Michael Porter has developed together with Mark Kramer, which can be presented as a strategic approach to business ethics and corporate social responsibility. This work began with Porter’s concept of Strategic Philanthropy Harvard business review on corporate social responsibility, Harvard University Press, Cambridge, MA, 2003) which became Strategic Corporate Social Responsibility :78–92, 2006) and gradually developed into the concept of Creating Shared Value :62–77, 2011). We see how Michael Porter integrates the critical perspective on CSR from Friedman in a strategic concept of philanthropy, corporate social responsibility and creating shared value. Accordingly, the concept of creating shared value should be considered as a development of the ideas of strategic philanthropy and corporate social responsibility in the perspective of capitalism and freedom. At the same time, however, the concept of creating shared value is broader and more oriented towards society and towards the idea of profit-based CSR since it integrates the values of society and business in corporate legitimacy.