Jacob Dahl Rendtorff

This article discusses Michael Porter’s paradigm of creating shared value based on the criticism of corporate social responsibility by Milton Friedman in the perspective of contemporary debates on legitimacy and good corporate citizenship. This is a development of the argument presented by Jacob Dahl Rendtorff concerning the liberal property rights paradigm of business ethics in his book Responsibility, Ethics and Legitimacy of Corporations. This article discusses the work that Michael Porter has developed together with Mark Kramer, which can be presented as a strategic approach to business ethics and corporate social responsibility. This work began with Porter’s concept of Strategic Philanthropy Harvard business review on corporate social responsibility, Harvard University Press, Cambridge, MA, 2003) which became Strategic Corporate Social Responsibility :78–92, 2006) and gradually developed into the concept of Creating Shared Value :62–77, 2011). We see how Michael Porter integrates the critical perspective on CSR from Friedman in a strategic concept of philanthropy, corporate social responsibility and creating shared value. Accordingly, the concept of creating shared value should be considered as a development of the ideas of strategic philanthropy and corporate social responsibility in the perspective of capitalism and freedom. At the same time, however, the concept of creating shared value is broader and more oriented towards society and towards the idea of profit-based CSR since it integrates the values of society and business in corporate legitimacy.

This paper presents a theoretical and practical approach to teaching business ethics, stakeholder management and CSR within the framework of the thematic seminar on business ethics and corporate social responsibility at Roskilde University. Within our programs in English of business studies and Economics and Business Administration the author of this article is responsible for this seminar that integrates issues of CSR and the ethics of innovation into the teaching ofcorporate social responsibility, stakeholder management and business ethics. This research oriented seminar provides a unique possibility for teaching CSR with an integration of methodological, theoretical and practical dimensions of business ethics. The idea is that the thematic seminar represents a tutor supported frame for extended studies of business ethics, stakeholder management and the social aspects of business and entrepreneurship. Each student shall present a paper on the basis of a collection of articles on the topic of ethics and social dimension of business. Moreover, it is required that the student is discussant of two other papers during the course. In addition, students shall prepare interactive participation in discussion of each paper. The sessions begin with a short introduction to the topic by the professor, then student presentations, after this discussant remarks, and finally general discussion followed by an evaluative assessment by the professor. During the seminar the student shall present both theory and case discussion so that we find a close interaction between theory and practice in the presentation. In the following, the paper elaborates on this development, in particular in the relation between theory presentation and case studies