Robert Skipper

’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.

Despite the apparent aptness of the spatial model for Internet concepts, I will try to show that the paradigm is in fact very misleading and unnatural First, I argue that Cyberspace lacks the central features that constitute a space. Then I show that the metaphor creates a poor conceptual model that yields false or misleading conclusions about how Cyberspace functions.