Betti Marenko (University of the Arts London): Publications - PhilPeople

University of the Arts London
Critical and Contextual Studies: Design

Professor

London, United Kingdom of Great Britain and Northern Ireland

197

Neo-Animism and Design. A New Paradigm in Object Theory
Design and Culture 6 (2): 219-242. 2014.

This article argues that our apprehension of the world is increasingly colored by animistic connotations. Traces of animism – the idea that objects and other nonhuman entities possess a soul, life force, and qualities of personhood – are evident in the way we talk to our computers, cars, and smartphones, and in our expectations that they will reply more or less instantaneously. As the Internet of Things becomes more mainstream, the fact that our phone communicates with our thermostat, car, washi…Read more
This article argues that our apprehension of the world is increasingly colored by animistic connotations. Traces of animism – the idea that objects and other nonhuman entities possess a soul, life force, and qualities of personhood – are evident in the way we talk to our computers, cars, and smartphones, and in our expectations that they will reply more or less instantaneously. As the Internet of Things becomes more mainstream, the fact that our phone communicates with our thermostat, car, washing machine, or bathroom scale is no longer a future scenario; it is increasingly a shared reality. Our way of experiencing everyday objects is changing to accommodate their shifting nature, purpose, and agency.

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