Tam-Tri Le

Serendipity is defined as the ability to recognize and evaluate unexpected information and generate unintended value from it. The concept has been discussed for centuries. Still, it has only caught the attention of academia quite recently due to its strategic advantage in all aspects of life, such as daily life activities, science and technology, business and entrepreneurship, politics and economics, education administration, career choice and development, etc.

They are research studies on the intersection of several fields in the humanities and social sciences, namely social anthropology, linguistics, folkloristics, applied Bayesian statistics, and cultural studies (see the references). All these three studies have been conducted by the Hanoi-based ISR research team at Phenikaa University, Ha Dong district, Hanoi, Vietnam.