From an early age, humans exhibit a tendency to identify, adopt, and enforce the norms of their local communities. Norms are the social rules that mark out what is appropriate, allowed, required, or forbidden in different situations for various community members. These rules are informal in the sense that although they are sometimes represented in formal laws, like the rule governing which side of the road to drive on, they need not be explicitly codified to effectively influence behavior. There…
Read moreFrom an early age, humans exhibit a tendency to identify, adopt, and enforce the norms of their local communities. Norms are the social rules that mark out what is appropriate, allowed, required, or forbidden in different situations for various community members. These rules are informal in the sense that although they are sometimes represented in formal laws, like the rule governing which side of the road to drive on, they need not be explicitly codified to effectively influence behavior. There are rules that forbid theft or the breaking of promises, but also rules that govern how close it is appropriate to stand to someone while talking to them, or how loud one should talk during the conversation. Thus understood, norms regulate a wide range of activity. They exhibit cultural variability in their prescriptions and proscriptions, but the presence of norms in general appears to be culturally universal. Some norms exhibit characteristics that are often associated with morality, such as a rule that applies to everyone and prohibits causing unnecessary harm. Other norms apply only to certain people, such as those that delimit appropriate clothing for members of different genders, or those concerning the expectations and responsibilities ascribed to individuals who occupy positions of leadership. The norms that prevail in a community can be more or less fair, reasonable, or impartial, and can be subject to critique and change.
This entry provides an overview of interdisciplinary research into the psychology and evolution of norm-guided cognition, motivation, and behavior. The notions of a norm and normativity occur in an enormous range of research that spans the humanities and behavioral sciences. Researchers primarily concerned with the psychology distinctive of norm-governed behavior take what can be called a “cognitive-evolutionary” approach to their subject matter. This kind of approach, common in the cognitive sciences, draws on a variety of resources and evidence to investigate different psychological capacities. This entry describes how these have been used to construct accounts of those cognitive and motivational features of minds that underpin the capacity to acquire, conform to, and enforce norms. It also describes how theories of the selective pressures and adaptive challenges prominent in recent human evolution have helped to inform and constrain theorizing about this psychological capacity, as well as how its features can influence the transmission and cultural evolution of norms.
Section I begins by laying out the broad evolutionary perspective shared by theorists who take a cognitive-evolutionary approach to normative cognition, and against which many contemporary debates among them take place. It then goes on to map out several key psychological dimensions along which contemporary accounts of normative cognition differ. Section II reviews several areas of contemporary empirical and theoretical research into normative cognition, including questions about norms and cultural variability, the role of punishment and punitive motivations in normative cognition, the ontogeny of normative cognition, and debates about norm cognition in nonhuman animals. Section III focuses on the relationship between normative cognition and moral theory, broadly construed.