Kent Bach

Language is used to express thoughts and to represent aspects of the world. What thought a sentence expresses depends on what the sentence means, and how it represents the world also depends on what it means. Moreover, it is ultimately arbitrary, a matter of convention, that the words of a language mean what they do. So it might seem that what they mean is a matter of how they are used. However, they need not be used in accordance with their literal meanings. One can speak nonliterally, and convey something other than what the sentence means ('The look on his face spoke volumes'), or speak indirectly, and convey something more than what the sentence means ('I wonder if you know the time'). Linguistic communication requires knowledge of linguistic meaning, on the part of both the speaker and his audience, but it requires extralinguistic knowledge as well.

This article makes a number of points about reference, both speaker reference and linguistic (or semantic) reference. The bottom line is simple: reference ain't easy — at least not nearly as easy as commonly supposed. Much of what speakers do that passes for reference is really something else, and much of what passes for linguistic reference is really nothing more than speaker reference. Referring is one of the basic things we do with words, and it would be a good idea to understand what that involves and requires before worrying about the linguistic means by which this is done.

There is a simple view of motivation on which desires are like pain-killers; they come in different strengths, and their strength determines their efficacy. That is, the stronger a desire the greater its motivational force and, when two desires conflict, the stronger one “wins out” over the weaker. This view makes it puzzling how anyone could ever exhibit “strength of will” and act on the weaker desire, even when it is a desire for something more highly valued than what is more strongly desired. When the will, as the agent of reason, enters the fray, an explanation of what a person is motivated enough to do must reckon not only with competing desires and their motivational forces, but also with the will’s capacity to be affected by different ones in ways not proportional to their force. However, this complication sheds little light, for if the will must bestow its stamp of approval on a desire before the desire leads to action, then, it would seem, motivational force should be measured by strength of effect on the will. And if that’s the way to measure motivational force, then, since by that measure one always acts on the desire that affects one’s will most, there is no problem of strength of will after all. But the problem seems real, however inapt the label.

Nothing can be said about a nonexistent object, but something can be said about the act of (unsuccessfully) attempting to refer to one or, as in fiction, of pretending to refer to one. Unsuccessful reference, whether by expressions or by speakers, can be explained straightforwardly within the context of the theory of speech acts and communication. As for fiction, there is nothing special semantically, as to either meaning or reference, about its language. And fictional discourse is just a distinctive use of ordinary language: pretended communication and within it, pretended reference. However, discourse about fiction is not pretense but is normal communication, a kind of indirect discourse. To describe the world of a fiction is to state what the fiction says (or implies); and what seems to be reference to a fictional character is really attributing (usually implicitly) a feigned reference by the author.