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25Advertising: Questioning Common ComplaintsBusiness Ethics: A European Review 2 (2): 87-93. 1993.’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.
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50On measuring ethical judgmentsJournal of Business Ethics 12 (7). 1993.We critique a series of recent papers in which Reidenbach and Robin developed a multidimensional ethics scale. Our critique raises four problems for the scale. First, it is not clear what the scale measures. Second, the semantic differential items used in the scale seem problematic. Third, the scale omits several important ethical rationales. Finally, no caveats accompany the scale to alert managers about its proper and improper use.
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22The Ethics and Politics of Academic Knowledge Production: Thoughts on the Future of Business EthicsJournal of Business Ethics 180 (3): 917-940. 2022.To commemorate 40 years since the founding of the Journal of Business Ethics, the editors in chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a selection of commentaries aimed at creating dialogue around the theme The Ethics and Politics of Academic Knowledge Production. Questions of who produces knowledge about what, and how that knowledge is produced, are inherent to editing and publishing academic journals. At the Jou…Read more
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25True Consumer Autonomy: A Formalization and ImplicationsJournal of Business Ethics 183 (3): 841-863. 2022.Consumer autonomy is a fundamental topic for marketing ethics scholars. Nonetheless, autonomy’s philosophical treatment may have compromised its conceptual clarity. After reviewing the relevant ethics literature on consumer autonomy, the benefits of formally defining consumer autonomy are illustrated, and a novel formalization is adapted from potential performance theory mathematics. The goal is to transfigure a hitherto amorphous topic via a mathematical formalization that defines true autonomy…Read more
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21‘Freedom Through Marketing’ Is Not DoublespeakJournal of Business Ethics 164 (2): 227-241. 2020.The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery. We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency a…Read more
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A provider-cost/patron-effort schema for classifying productsJournal of the Academy of Marketing Science 23 (1): 15--25. 1995.
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26Deconstructing Subtle Racist Imagery in Television AdsJournal of Business Ethics 123 (3): 421-436. 2014.Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unmasking subtle racial bias is provided and dimensional qualitative research is introduced as a method for identifying and rectifying such ad imagery. Results of a DQR-based study of 622 U.K. television ads with at least one Black actor indicate subtle…Read more
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Creating a Values-Driven OrganizationRights, Relationships, and Responsibilities 295--316. forthcoming.
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Antecedents and consequences of trust in a service provider: The case of primary care physiciansJournal of Business Research 57 (9): 990--999. 2004.
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45Public Relations, Advocacy Ads, and the Campaign Against Absenteeism During World War IIBusiness and Professional Ethics Journal 11 (3): 129-163. 1992.
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The Effects of Ethnic Cues in Print Ads: An Application of Social Identity TheorySma Conference Proceedings 1 15-16. 2004.
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Augmenting the household affluence constructJournal of Marketing Theory and Practice 10 (3): 13--32. 2002.
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Unintended Consequences of the US Television Ratings SystemDevelopments in Marketing Science 24 103--103. 2001.
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A critique and revision of the multidimensional ethics scaleJournal of Empirical Generalisations in Marketing Science 1 (1): 1--35. 1996.
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A multiple stakeholder perspective on responsibility in advertisingJournal of Advertising 36 (2): 5--13. 2007.
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23The Volitionist's ManifestoJournal of Business Ethics 23 (3). 2000.Many popular business strategies, such as re-engineering, core competency, and value engineering, may achieve short-term profits by antagonizing workers and alienating customers. We contend that self-actualized companies must create an ethical business environment grounded in three ethical principles. To suggest these principles, which characterize all "volitionist companies", we first review two typical problems and the questionable ways that some companies resolved them. Then, we discuss these…Read more
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Ethical codes and the advocacy ads of World War IIInternational Journal of Advertising 12 (4): 351--366. 1993.
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Marginally performing salespeople: A definitionJournal of Personal Selling and Sales Management 19 67--74. 1999.
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56Ethical antecedents of cheating intentions: Evidence of mediationJournal of Academic Ethics 6 (1): 51--66. 2008.Although the pedagogy literature indicates significant relationships between cheating intentions and both personal and situational factors, no published research has examined the joint effect of personal moral philosophy and perceived moral intensity components on students’ cheating intentions. Hence, a structural equation model that relates magnitude of consequences, relativism, and idealism to willingness to cheat, is developed and tested. Using data from undergraduate business students, the e…Read more
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Motivators and enablers of SCOURing: A study of online piracy in the US and UKJournal of Business Research 63 (9): 1095--1102. 2010.
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The antitrust implications of relationship marketingJournal of Business Research 57 (11): 1211--1221. 2004.
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An improved scale for assessing patients' trust in their physicianHealth Marketing Quarterly 19 (1): 23--42. 2001.
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Revising the structural framework for marketing managementJournal of Business Research 57 (9): 923--932. 2004.
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Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspectiveJournal of Current Issues and Research in Advertising 31 (2): 41--66. 2009.
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New Mexico State UniversityRetired faculty
Las Cruces, New Mexico, United States of America
Areas of Specialization
Epistemology |
Applied Ethics |
Normative Ethics |
Philosophy of Social Science |
Areas of Interest
Epistemology |
Applied Ethics |
Normative Ethics |
Philosophy of Social Science |