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25Advertising: Questioning Common ComplaintsBusiness Ethics: A European Review 2 (2): 87-93. 1993.’For each case against advertising, there is a stronger offsetting argument.’Dr Hyman is Visiting Professor of Marketing at Limburg University, Holland, and guest editor of a forth coming special issue of The Journal of Advertising on advertising ethics. Dr Skipper is Instructor of Philosophy at Southwest Texas State University.
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50On measuring ethical judgmentsJournal of Business Ethics 12 (7). 1993.We critique a series of recent papers in which Reidenbach and Robin developed a multidimensional ethics scale. Our critique raises four problems for the scale. First, it is not clear what the scale measures. Second, the semantic differential items used in the scale seem problematic. Third, the scale omits several important ethical rationales. Finally, no caveats accompany the scale to alert managers about its proper and improper use.
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24The Ethics and Politics of Academic Knowledge Production: Thoughts on the Future of Business EthicsJournal of Business Ethics 180 (3): 917-940. 2022.To commemorate 40 years since the founding of the Journal of Business Ethics, the editors in chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a selection of commentaries aimed at creating dialogue around the theme The Ethics and Politics of Academic Knowledge Production. Questions of who produces knowledge about what, and how that knowledge is produced, are inherent to editing and publishing academic journals. At the Jou…Read more
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25True Consumer Autonomy: A Formalization and ImplicationsJournal of Business Ethics 183 (3): 841-863. 2022.Consumer autonomy is a fundamental topic for marketing ethics scholars. Nonetheless, autonomy’s philosophical treatment may have compromised its conceptual clarity. After reviewing the relevant ethics literature on consumer autonomy, the benefits of formally defining consumer autonomy are illustrated, and a novel formalization is adapted from potential performance theory mathematics. The goal is to transfigure a hitherto amorphous topic via a mathematical formalization that defines true autonomy…Read more
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21‘Freedom Through Marketing’ Is Not DoublespeakJournal of Business Ethics 164 (2): 227-241. 2020.The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British abolitionists’ anti-slavery campaign and the paradox of freedom. Each article has implications for how these abolitionists achieved their goals, social activists’ efforts to secure reparations for slave ancestors, and modern slavery. We present the abolitionists’ undertaking as a marketing campaign, highlighting the role of instilling moral agency a…Read more
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Revising the structural framework for marketing managementJournal of Business Research 57 (9): 923--932. 2004.
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Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspectiveJournal of Current Issues and Research in Advertising 31 (2): 41--66. 2009.
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1Advertising Ethics: It's More than Avoiding Deception and Protecting ChildrenAdvertising Research 253--268. forthcoming.
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Violent commercials in television programs for childrenJournal of Current Issues and Research in Advertising 25 (1): 61--69. 2003.
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543Children's influence on consumption-related decisions in single-mother families: A review and research agendaPhilosophical Explorations. forthcoming.Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, marketing scholars have progressed little in relating family structure to consumption-related decisions. In particular, the roles played by members of single-mother families—which may include live-in grandparents, mother’s unmarried partner, and step-father with or without step-sibling(s)—may affect children’s influence on consumption-related decisions. For example, to off…Read more
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The vignette method in business ethics research: Current uses and recommendationsSma Conference Proceedings 1 261--265. 1996.
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1A rapprochement between advertisers and JungiansCurrent Issues and Research in Advertising 13 105--123. 1991.
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Ethnic Identity in Advertising: A Review and Meta-analysisJournal of Promotion Management. forthcoming.
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The anti-trust implications of relationship marketingJournal of Business Research 57 1211-1221. 2004.
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796Program-length commercials and host selling by the WWFBusiness and Society Review 106 (4): 379--393. 2001.
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The Eight Ds: A Framework for the Discipline of Marketing ManagementPhilosophical Explorations. forthcoming.
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Secretly-Sponsored Anti-Green Ads and Environmental Legislation: The Fairness Doctrine RevisitedEthics and Critical Thinking Quarterly Journal 1. 1996.
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Consumer Sharing of Copyrighted or Unauthorized ReplicationsJournal of Business Research. forthcoming.
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New Mexico State UniversityRetired faculty
Las Cruces, New Mexico, United States of America
Areas of Specialization
Epistemology |
Applied Ethics |
Normative Ethics |
Philosophy of Social Science |
Areas of Interest
Epistemology |
Applied Ethics |
Normative Ethics |
Philosophy of Social Science |