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The Use of Online Communication as an Effective Tool for the Achievement of Organizational Goals (A Case Study of Nigeria Breweries)In Martin A. M. Gansinger & Ayman Kole (eds.), From Tribal to Digital - Effects of Tradition and Modernity on Nigerian Media and Culture, Scholars Press. pp. 116-131. 2016.With online communication being of growing importance in the organizational context, the aim of this research is to measure its relevance and acceptance among Nigerian businesses and employees. Therefore, a case study focusing on Nigeria Breweries Plc. has been designed and conducted, permitting conclusions on the implementation, efficiency, overall perception, and challenges related to the use of online communication tools in the context of Nigerian businesses of today and tomorrow.
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772While US-Hip Hop has been attested considerable influence of the controversial Black supremacy movement Five Percent Nation, a similar pattern can be observed with the rigid Rastafarian doctrine of the Bobo Shanti Order and Jamaican Dancehall-Reggae. Considering the commercial relevance and global popularity of both musical styles, this study attempted to shed light on the question if either artists are using controversy for promotional agendas or it is them being used for missionary purposes in…Read more
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1620Wires of Wisdom: Orally, Literally, and Experientially Transmitted Spiritual Traditions in the Digital EraIn Ayman Kole & Martin A. M. Gansinger (eds.), Roots Reloaded. Culture, Identity and Social Development in the Digital Age, Anchor. pp. 40-59. 2016.This article is discussing the possibilities of new media technologies in the context of transmitting ancient spiritual traditions in various cultural and religious backgrounds. The use of internet as a means to preserve the orally transmitted knowledge of the Aboriginals and Maoris, and in doing so transferring their cultural heritage to their younger generations and interest groups. Following is an extended case study of the Naqshbandi Sufi Order and its specific compatibility of a traditional…Read more
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3163Nigerian Music and the Black Diaspora in the USA : African Identity, Black Power, and the Free Jazz of the 1960sIn Martin A. M. Gansinger & Ayman Kole (eds.), From Tribal to Digital - Effects of Tradition and Modernity on Nigerian Media and Culture, Scholars Press. pp. 15-44. 2016.This article is the attempt of an historically oriented analysis focused on the role of Nigerian music as a cultural hub for the export of African cultural influences into the Black diaspora in the United States and its anticipation by the Free Jazz/Avantgarde-scene as well as the import of key-values related to the Black Power-movement to the African continent. The aim is to demonstrate the leading role and international impact of Nigeria's cultural industry among sub-saharan African nation sta…Read more
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84New Media-New Voices: Satirical Representations of Nigeria's Socio-Politics in Ogas at the topCritical Studies in Media Communication 34 (1): 44-57. 2017.New media are increasingly providing spaces and opportunities for media houses and activist groups engaged in socio-political reform in Africa. In Nigeria, social media are becoming platforms for communicating messages of resistance against oppressive political and exploitative economic power structures. This study analyzed Ogas at the top (OATT), an online puppetry series by Buni TV, as a way of examining new platforms and message content in Nigeria’s rapidly changing media sphere. Relying on s…Read more
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30From Tribal to Digital - Effects of Tradition and Modernity on Nigerian Media and Culture (edited book)Scholars Press. 2016.This Volume is designed to introduce the reader to a few selected topics reflecting on aspects of Nigerian media and culture, where traditional forms of communication meet with the technical possibilities and globalized vision of the 21st century. It is a very important part of the concept of this book and our clear intention as Editors to provide an international platform for Nigerian future academics to address selected key issues and demonstrate interesting aspects of tradition and modernity …Read more
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1413Ausgehend von der immer wieder bemühten Metapher des Black CNN wird versucht, das Potenzial der musikalischen Ausdrucksform des HipHop als Kommunikationsstruktur der Schwarzen Minderheit in den USA zu analysieren. Nach einer historisch-kulturellen Erläuterung, die sich mit der Tradition der Reflektion sozialer und politischer Aspekte in den unterschiedlichen musikalischen Äußerungen der Schwarzen Volksgruppe in den USA beschäftigt und schon ansatzweise die Bedeutung dieser Ausdrucksmöglichkeit i…Read more
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4Husserl’s time consciousness in regard to extemporaneous communication practices in performing arts and traditional knowledge systemsImmediate. Currents in Communication, Culture and Philosophy. forthcoming.This study is aiming at analyzing extemporaneous methods of instructional speech in the context of the Naqshbandi Sufi Order and its parallels with improvised music as well as potential for modern educational purposes. Focusing on a processual analysis covering the flow of events in the communication and its environment, the work is using approaches applied in performance studies as well as improvised music, as well as cognitive science and psychological perspectives concerned with the mechanism…Read more
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2924Zur Kommunikation in kollektiv improvisierter Musik. Kommunikationstheoretische und interkulturelle AspekteSüdwestdeutscher Verlag für Hochschulschriften. 2009.In der musikalischen Methode der kollektiven Improvisation kommt eine Spielauffassung zum Ausdruck, deren demokratisch-emanzipatorische Grundeinstellung Vergleiche mit dem von Jürgen Habermas formulierten Konzept der idealen Sprechsituation nahe legt. Diese Vermutung wird im Rahmen einer einleitenden Annäherung an die kollektive Improvisation als von Interaktivität und Synchronizität geprägtes Beziehungsgeschehen näher ausgeführt. Nach einer Diskussion des improvisatorischen Handelns in der Musi…Read more
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Plagiarism and Profit. Ethical and Moral Issues of Scientific Writing and Academic Publishing in the 21st CenturyIn Martin A. M. Gansinger & Ayman Kole (eds.), Mapping Media Responsibility. Contemporary Aspects of Morals, Ethics and Social Discourse, Anchor. pp. 14-49. 2017.The purpose of this article is to provide viewpoints and discussion of a variety of potentially problematic aspects and mechanisms regarding academic publishing in relation to economical and ethical issues. Starting with the establishment of wide-scale internet access in the beginning of the 21st century, a considerable increase of plagiarism and more sophisticated forms of academic fraud, expanded infrastructure of academic publication channels and forms, combined with strong tendencies of conc…Read more
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1172Aspekte von interkultureller Kommunikation in der MusikImmediate. Currents in Communication, Culture and Philosophy 1 (2). 2017.Im institutionalisierten Bereich interkultureller Beziehungen kommt es permanent zu Bemühungen, über gemeinsame musikalische Projekte Brücken zum Austausch von Lebensrealitäten und Erfahrungen zu erzielen. In vielen Fällen besteht jedoch nicht die Gelegenheit des gegenseitigen Austausches, weil die beteiligten Akteure entweder nebeneinander agieren, ohne aufeinander einzugehen und die Impulse ihres Gegenübers in den eigenen Beiträgen zu reflektieren, oder aber eine der beiden Bestandteile den an…Read more
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887Interdisziplinäre Aspekte zur Improvisation als kommunikatives BeziehungsgeschehenImmediate. Currents in Communication, Culture and Philosophy 1 (2). 2017.Im Rahmen der folgenden Seiten sollen die Kommunikationsbedingungen im Kontext der Kollektiv-Improvisation genauer analysiert und einem Vergleich mit den Voraussetzungen der idealen Sprechsituation von Habermas unterzogen werden. Hinleitend dazu erfolgt zum Einstieg eine Darstellung jener Ausgangsbedingungen, welche die Methode der kollektiven Improvisation von herkömmlichen musikalischen Verfahren unterscheidet. Zu diesem Zweck werden neben einer kurzen Erläuterung der bereits im vorangegangene…Read more
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1824Roots Reloaded. Culture, Identity and Social Development in the Digital Age (edited book)Anchor. 2016.This edited volume is designed to explore different perspectives of culture, identity and social development using the impact of the digital age as a common thread, aiming at interdisciplinary audiences. Cases of communities and individuals using new technology as a tool to preserve and explore their cultural heritage alongside new media as a source for social orientation ranging from language acquisition to health-related issues will be covered. Therefore, aspects such as Art and Cultural Studi…Read more
Martin A. M. Gansinger
American University In The Emirates
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American University In The EmiratesAssistant Professor
University of Vienna
PhD, 2009
Areas of Specialization
2 more
| Communication |
| Journalism and Media |
| Sociology |
| Cultural Studies |
| Musical Performance |
| Political Science |
| Religious Studies |
Areas of Interest
10 more