•  737
    Stimulating E-Business Capabilities and Digital Marketing Strategies on Business Performance in E-Commerce Industry
    with Sandra Cristina De Oliveira and Fernando Rogelio Simonato
    International Journal of Computations Information and Manufacturing (Ijcim) 3 (2): 1-12. 2023.
    This study investigates how e-business capabilities and digital marketing strategies jointly influence business performance in the e-commerce industry, which has experienced unprecedented growth driven by technological advancements and changing consumer behavior. E-business capabilities encompass the use of technology and digital infrastructure, while digital marketing strategies are employed to attract and retain online customers. The study examines the effect of e-business capabilities through…Read more
  •  668
    Relação custo-lucro e produtividade nas práticas culturais da cana-de-açúcar
    with Fernando Rodrigues de Amorim and Timoteo Ramos Queiroz
    Journal of Management and Technology 24 (1): 215-237. 2024.
    Objective of the study: To analyze the costs and profits of sugarcane production regarding the cultural practices of sugarcane suppliers. Methodology/approach: This study positions itself in this gap by comparatively analyzing 6 types of cultural practices: unraveling, windrowing, application of correctives, herbicides, insecticides and fertilizers, with the option of two systems Fixed rate (TF) and Variable rate (TV). Originality/Relevance: Brazil is a world reference in sugarcane production, w…Read more
  •  2935
    Introducción a los materiales y tecnologías de producción (edited book)
    National University of La Plata. 2009.
    In this first edition of Introduction to materials and production technologies, the reader will find a practical guide to agile a conceptual approach to materials and processing technologies. The text is organized into seven main chapters: ceramics, composites, wood and derivatives, metal alloys, paints, plastics and glass. Through alphabetic tables, various commercial types are listed. Each chapter culminates with picture and analytical development of various technologies applicable in each cas…Read more