The past 40 years has seen an explosion of research using “implicit” or indirect measures, purportedly uncovering a host of implicit attitudes (IAs) that escape the net of traditional, direct measures. Researchers are especially interested in IAs that reflect social biases. We describe two influential methodologies of indirect measurement, including the Implicit Association Test (IAT), and then summarize important features of IAs. But what are IAs? What are indirect measures measuring? In this e…
Read moreThe past 40 years has seen an explosion of research using “implicit” or indirect measures, purportedly uncovering a host of implicit attitudes (IAs) that escape the net of traditional, direct measures. Researchers are especially interested in IAs that reflect social biases. We describe two influential methodologies of indirect measurement, including the Implicit Association Test (IAT), and then summarize important features of IAs. But what are IAs? What are indirect measures measuring? In this entry, we survey prominent accounts in psychology and philosophy of the nature of IAs including views on which IAs are associations, views on which they are beliefs, and challenges to these views that hold IAs are, instead, patchy endorsements, traits, imaginings, or mental imagery. We conclude by exploring the possibility of a pluralism on which IAs are a motley collection of real mental entities.