Pro-environmental behaviors symbolic of the three R’s—reduce, reuse, recycle—are focused on individual consumption and use patterns. These traditional environmentalist behaviors—what I shall call “shallow environmentalism”—are vulnerable to the problem of inconsequentialism, in that a single individual engaging in them does little to combat or mitigate climate change. Indeed, some argue that continued occupation with shallow environmental behaviors such as recycling and reducing travel gets in t…
Read morePro-environmental behaviors symbolic of the three R’s—reduce, reuse, recycle—are focused on individual consumption and use patterns. These traditional environmentalist behaviors—what I shall call “shallow environmentalism”—are vulnerable to the problem of inconsequentialism, in that a single individual engaging in them does little to combat or mitigate climate change. Indeed, some argue that continued occupation with shallow environmental behaviors such as recycling and reducing travel gets in the way of fighting climate change by inappropriately focusing blame on individuals, wasting energy on ineffective means, and creating a low benchmark by which people can measure whether they have done their environmental duty. Using environmental virtue ethics, I will argue for the importance of engaging in shallow environmentalism. I will use findings in behavioral psychology to show how these behaviors play an important role in fostering motivation and how behavioral alignment with popular understandings of environmentalism is related to perceptions of legitimacy of climate activists’ positions.