Anatoliy I. Stoletov

Film, dramaturgy and literature exhibit increasingly more episodes of cruelty in the interactions between the characters. With its focus on the core ideas about escalation of violence, this paper examines the fundamental reasons for the upsurge in depictions of violence in art. The article demonstrates social, cultural and anthropological factors contributed to shaping the technosphere which impedes the comprehension of the relationship and the contrast between life and death. Without this comprehension, a cultural dysfunction entails the existential crisis, hinders feeling fully alive, and provokes a “safe” virtual way to generate a limit situation that restores “life’s integrity” experience. Art that demonstrates violent scenes is one of these methods. In addition, and this is the first paper to analyze this, the extensive type of creativity dominates the postindustrial society culture. Research demonstrates that extensive creativity does not contain an ethical component and nor foster immunity to violence. On the contrary, by directing an individual towards exploring and transforming the external world, it provokes violence, since the nature of expansion is a priori forced. The authors conclude that escalation of violence in art testifies to the deficit of cultural methods that allow to satisfy a person’s existential needs.

The article deals with the problem of mutual relations between the social creativity and the substance of success. This problem is analyzed with reference of contemporary conceptions of social reality which unite objective and subjective aspects of the society and make accent on the complex and dynamic its character. Such approach leads to idea that success means capability to change social space and time. The success creates a new point of attraction not only by success itself but also by future possibility. The success in postindustrial society obtains the symbolic form more than material. The direction of the social mobility in case of success may be not only vertical. These transformations are the process of social creativity.

The notion of creativeness is widely used in a number of sciences. The same time meaning of this word is not so obvious as it may seem at first sight. In most cases the notion definitions contain only one of it's meaning features unchangeable: creativeness is a kind of ability to create something new. There are several sometimes absolutely different points of view regarding to the following questions: who is a bearer of this ability, what are the main peculiarities of it’s appearance, not to mention its formation possibility and methods. We analyze these points of view to approach to the comprehension of the nature of creativeness. Demands of modern world to person increase. Creativeness is one of these aspects. Besides this one is foundation of human’s nature. Sodeciding this problem we make a base for solving many other problems. Probably the decision of this problem lies in dividing of creativeness types.