Andrea Cerroni is sociologist of knowledge at University of Milan-Bicocca (Milan, Italy). Physicist as education, with experiences as R&D controller in high-tech industries, he actually heads a Master in Communication of Science& Sustainable Innovation. He has been member of Steering Committee at ERC and the Delegate National Representative for “Science in Society” (FP7) for Italy. He published several books and over 100 papers in Sociology of knowledge; Science and technology communication; Risk communication; Knowledge-society; Philosophy of social sciences. Email: andrea.cerroni@unimib.it