Andrew Mark Creighton

In this article I develop sociologist George Ritzer’s concept ‘simulated animal’ by focusing on rational systems, enchantment, and nonhuman animal corporeality and behaviour. I argue that simulated animals are nonhumans controlled, structured, or represented within consumer contexts. From this I develop what I am calling ‘simulated umwelt’. Simulated umwelt, as a concept, is a synthesis of zoosemiotics with Ritzer’s work and focuses on nonhuman animals’ experiences and representations within rationalized settings and consumer representation. This is accomplished by applying umwelt theory and analysis to the subjective experiential aspect of simulated animals via umwelt construction, in the ongoing pursuit of descriptive and critical approaches to nonhuman animals closely connected to consumption. I conclude by emphasizing the utility of simulated umwelt reconstruction for facilitating “truly” intersubjective descriptions of nonhuman experience.

This Festschrift text presents my experiences with George Ritzer's writings, mainly regarding how they ‘mentored’ and influenced my own relationship to sociology and wider academics. I demonstrate this impact by discussing the influence of Ritzer's texts on my personal development as a student. I also examine some of the sociologist's key concepts and their paramount position within my PhD work on McDonaldization, enchantment, animals and semiotics; his work helped guide my research, which is essentially a synthesis of the sociologist's and zoosemiotic theory. Lastly, the text brings attention to the importance of Ritzer's writings being relatable, critical and an important means to understanding contemporary societies.

This article investigates the use of wolves to enchant the rationalization of Thompson Manitoba. The city attempted to refocus towards a more touristic economy based around the large wolf population in the surrounding regions. The paper also examines why this attempt at a tourist economy has not produced its intended results. I accomplish this by first discussing the McDonaldization and enchantment of the city. This discussion is framed through George Ritzer and Jeffery C. Alexander’s work. I then integrate Umwelt analysis by focusing on Timo Maran’s Umwelt mapping to create a comparative approach in which wolf Umwelts within rationalized and enchanted settings can be compared to those in situ. I then make use of qualitative data analysis (QDA) to code a corpus of 50 articles from a local online newspaper that discuss the development of the tourism economy. Accordingly, I apply the theoretical perspectives mentioned to the QDA codes and themes. In the discussion section and conclusion of this paper, I note that wolf Umwelt was largely incompatible with the rationalizing system created within the city and that the use of wolves as enchantment relied on motifs of overly hyperreal intersubjectivity between humans and wolves. Consequently, collective representation regarding the tourist initiative was not constructed by this rationalization and enchantment.